Jaquet Droz Unveils A Showstopping Timepiece Exclusively For Dubai Shopping Festival

By Olga_Gafurova Sunday, 24 February 2019 4:35 PM

Jaquet Droz Unveils A Showstopping Timepiece Exclusively For Dubai Shopping Festival

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Luxury Swiss watchmaker Jaquet Droz and Rivoli Group unveiled an exclusive new version of the brand’s iconic Bird Repeater automaton at Jaquet Droz’s branch in The Dubai Mall. The exclusive launch of the one-of-a-kind watch is part of the city’s largest shopping extravaganza, Dubai Shopping Festival (DSF), an initiative by Dubai Festivals and Retail Establishment (DFRE).

The falcon, the national symbol of the United Arab Emirates, was honoured in the exclusive new model that draws on 280 years of the Jaquet Droz Art of Astonishment. Engraved and painted entirely by hand, the 47mm white gold case presents a desert scene in mother-of-pearl, while the yellow and red gold depicts father and son falconers. This unusually complex automaton comes to life to the sound of an impressive Fine Watchmaking complication: the minute repeater. It can chime the hours, quarter-hours and minutes on demand via the cathedral gongs nestled inside the movement.

Ahmed Al Khaja, CEO of Dubai Festivals and Retail Establishment commented: “Jaquet Droz’s exclusive introduction not only celebrates an iconic brand’s remarkable new model, but also the UAE’s distinct heritage. It is the launch of brand exclusives like the Bird Repeater Falcon timepiece that makes the Dubai Shopping Festival so special, and we are grateful to our partners for making this event a must-see element of this year’s festival.”

“Jaquet Droz timepieces have always been inspired by nature, which is very great source of inspiration, for painting and engraving, as well as for our automata, which attempt to replicate the movements of nature. The millennia-old art of falconry, central element of the identity of the United Arab Emirates, also inspires us to realize this exceptional piece. We are very proud to present this unique piece Bird Repeater Falcon in Jaquet Droz boutique in collaboration with Dubai Festivals and Retail Establishment at The Dubai Mall” said Christian Lattmann, CEO of Jaquet Droz.

The stunning one-of-a-kind automaton wristpiece is on display at the Jaquet Droz boutique at The Dubai Mall as part of the 24th DSF celebrations and brand exclusives initiative.

DSF is supported by strategic partners which include: Emirates Airline, Emaar (The Dubai Mall), Majid Al Futtaim (Mall of the Emirates, City Centre Mirdif, City Centre Deira), AW Rostamani Group, Al Futtaim Group (Dubai Festival City Mall), Nakheel Malls (Ibn Battuta Mall, Dragon Mart 1, Dragon Mart 2), Dubai Duty Free, ENOC, Al Zarooni Group (Mercato), Meraas and Etisalat. The key sponsors include VISA and Jumbo.