Karl Lagerfeld launches the “Cara Loves Karl” Capsule Collection, designed with actress, model and activist Cara Delevingne
The brand’s most significant collaboration to date honours the mutual love and respect that Karl and Cara had for each other. Its launch will be amplified through one-of-a-kind events and fashion’s first-ever 3D campaign with interacting avatars.
Karl Lagerfeld is immensely proud to introduce the Cara Loves Karl capsule collection, designed in collaboration with actress, model and activist Cara Delevingne. Launching worldwide on September 8, 2022, the gender-neutral collection celebrates the mutual philosophies and passions that Karl and Cara embodied in their close friendship: it’s creative, outspoken, thoughtful, and authentic. Featuring ready-to-wear and accessories, all styles are crafted from more sustainable and premium materials, with inclusive sizes ranging from XXS to XXL. The collection’s signature looks are transformable pieces that offer a range of styling options in just one garment, for limitless self-expression. This approach also translates into a minimized impact on consumption and the planet. An immersive 3D campaign features Cara and Karl interacting as avatars in a digital playground — it’s a first for the fashion industry and solidifies Karl Lagerfeld’s position as a digital innovator.
“I am so proud of the collection I have created along with the incredibly talented team at KARL LAGERFELD,” says Cara Delevingne. “Karl was, and still is, an extremely important influence in my life and I'm honoured to have created this collection under his name. I believe that Karl would have been very proud of the sustainable, genderless direction we went with, and I like to imagine he even would have worn some of the pieces himself. I can’t wait to see how people wear all the different pieces we created.”
“Karl always said everyone should wear what they want and mix in their own way, and the Cara Loves Karl collection shows that clothing doesn’t need to have a gender assigned to it,” says Hun Kim, Design Director of Karl Lagerfeld. “Our design process with Cara was extremely collaborative, and it was inspiring to hear her share her stories, ideas and anecdotes. We share a singular vision: clothes should build confidence, respect the planet, and look great – no matter who you are.”
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