By Huiming_Shi Tuesday, 31 May 2016 4:59 PM


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Legendary Swiss luxury brand Carl. F. Bucherer recently announced internationally renowned Chinese actress Li Bingbing as its first global brand ambassador at a press conference in Beijing. The development indicates the importance it attaches to the growing Chinese market. Highly popular in Asia as well as Hollywood, the successful actress and singer Li Bingbing who is also the first Chinese to speak at the UN Climate Change Conference, makes the perfect choice as representative of the Lucerne-based 128-year old brand and assumes her new role with confidence and elegance   

On March 2, 2016 over 200 members of the press from Asia were invited to the Rosewood Beijing to witness the presentation of Li Bingbing as the first Global Brand Ambassador of Carl F. Bucherer. It also marked the release of the brand’s latest advertising campaign featuring images shot by the famous photographer Chenman with Lucerne, the watch brand’s hometown as the setting, to showcase its Baroque heritage. 

Over the years, Li Bingbing has gained great popularity among the Chinese audience with her appearance in TV Shows such as Shaonian Baoqingtian and Jiling Xiaobudong. She shot to international prominence with her casting in Hollywood blockbusters such as Transformers and Residential Evil.

Regarded as being authentic and committed both on and off screen, she supports numerous worthy causes close to her heart such as the UNEP, the World Wild Fund (WWF) for Nature and important NGO’s such as WorldAid. Her high standing can be gauged by the fact that she is the first Chinese woman to speak at the UN Climate Change Conference.

CEO of Carl F. Bucherer Sascha Moeri commented, “We are absolutely delighted to be working with Li Bingbing. She is an enormously talented actress. A fascinating and strong personality, she perfectly represents our brand values.”

The perfect choice as Carl F.Bucherer’s brand ambassador, Li Bingbing is also an obvious fan of the Swiss watch brand and has worn its exquisite timepieces at several key events.

Li Bingbing said, “The timepieces created by this independent watch manufacturer embody innovation and distinguished luxury, timeless elegance and a love of detail and materials—and this is what we share. I am proud to be embarking on this wonderful, global partnership with Carl F. Bucherer.” 

The milestone event also witnessed the global premiere of Carl F Bucherer’s Pathos Swan watch with the brand CEO Sascha Moeri presenting the first model of the limited edition watches to the new Global Brand Ambassador Li Bingbing.  

Many cultures regard the swan as a symbol of purity, elegance, love and beauty and it is also emblematic of Lucerne and its eponymous lake.

The gorgeous rose gold Pathos Swan watch sports a mother-of-pearl dial featuring the image of a delicate swan gracefully gliding over water and is lavished over with a total of 922 diamond brilliants and finest sapphires on its case, dial and strap.

An exceptional blend of watchmaking and jewellery craftsmanship, Cark F.Bucherer’s Pathos Swan watch is presented in two versions: in one version the slender watchstrap and the folding clasp are of 18k rose gold, while the second version presents a combination of 18k white and 18k rose gold. Both versions are presented in limited editions of just 88 pieces and are manufactured exclusively upon request.       

Since its establishment in 1888, Carl F Bucherer has been synonymous with quality, innovation, and passion. The Swiss family business has become an internationally renowned global brand characterized by its founder’s pioneering spirit and the cosmopolitan vibe of its home. One of the most highly regarded watch brands in the world the company is today headed by the third generation of the founder’s family under Jörg G. Bucherer.