Dubai Duty Free is “In It” again for the 3rd Dubai Fitness Challenge

The operation to conduct Six Corporate Exercise Programme and a Daily Activity for its employees

Following the huge success of the first two editions of Dubai Fitness Challenge in 2017 and 2018, which was initiated by H.H. Sheikh Hamdan Bin Mohammed Bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of the Executive Council for Dubai Government, Dubai Duty Free is “In It” to take the challenge for the third consecutive year with a month long list of group activities for all its employees.

Committed to make the emirate “the most active city” in the world, the Dubai Fitness Challenge encourages residents of all ages and abilities, governments and businesses, to participate in a variety of fitness activities for 30 minutes for 30 days (18th October to 16th November) with the aim of getting more than 1 million people on board this year.

As part of it’s “In It Together - Take the Challenge” commitment, Dubai Duty Free will conduct seven corporate fitness activities and as well as a daily workout for its employees.

Commenting on the initiative, Dubai Duty Free’s Executive Vice Chairman & CEO, Colm McLoughlin said, “We thank H.H. Sheikh Hamdan Bin Mohammed Bin Rashid Al Maktoum for launching the Dubai Fitness Challenge once again this year. I’m delighted to know that so many of our staff are joining the Challenge and will dedicate 30 minutes of their time for 30 days of activities.

“For the first time this year, we are also involving out WTA Tennis ambassadors; Caroline Wozniacki, Simona Halep and Elina Svitolina, in helping to promote the Fitness Challenge to our staff and social media followers as well as a wider global audience.”

The first Dubai Duty Free corporate fitness activity to kick off next weekend is a beach run on the 19th October at Kite Beach in Jumeirah. To be led by the Executive Vice President for Corporate Services, Salah Tahlak, the 7km run will commence at 4:30pm from the Burj Al Arab jogging path.

In addition to the beach run, there will also be a Cycling event at Meydan DxBike on 26th October to be headed by Michael Schmidt, Senior Vice President – Retail Support, while the finals of the annual Dubai Duty Free Bowling Tournament will be held on 28th October at Dubai International Bowling Centre in Al Mamzar. Also planned is a Dragon Boat event on 2nd November, a Zumba/Body Jam class to be conducted by a licensed Zumba Fitness Trainer on 9th November at the Dubai Duty Free Tennis Stadium and a SportsFest (Basketball/Volleyball/Badminton/Football) on 13th November at Dubai Stars Sportsplex in Al Mizhar 2.

Meanwhile, for office staff working at Dubai Duty Free Head Office there will be a daily 15 minute stretching class to be held every morning in the staff parking area before the start of the working day.

As mentioned earlier, in addition to the corporate activities, Dubai Duty Free in partnership with its Dubai Duty Free Tennis Championships WTA ambassadors, Caroline Wozniacki, Simona Halep and Elina Svitolina will help promote the Dubai Fitness Challenge through a series of fitness videos around the month-long challenge. The videos will be posted on WTA platforms and ambassadors’ social media accounts, as well as shared by Dubai Duty Free on Social Media platforms. 

Last year, Dubai Duty Free accepted the challenge and conducted five corporate activities which saw almost 1,000 participants and recorded 4.3K hours of 3.2K various activities on Dubai Fitness App.