Swarovski unveils its captivating store concept at Yas Mal Abu Dhabi

For over a year, Swarovski has been on a spellbinding journey with the reimagining of the brand and retail stores. Commencing with the rollout of 27 Instant Wonder stores around the globe, the magical transformation has culminated in the opening of the first fabulous new Wonderlab stores in key corners of the world in 2021, with more to follow in 2022.

“Our new store concept is an incredible ode to the creativity, and the result of Swarovski’s strong new vision – the Swarovski Wonderlab – a realm where science and magic meet. Playful, aware, and always boldly chic our aim is to reflect desires and dreams in the physical space of our stores, and to underline our new age of crystal living,” says Giovanna Engelbert, Creative Director at Swarovski.

WELCOME TO THE WONDERLAB

Designed to ignite imaginations, each entrancing Wonderlab store pays homage to the shimmering beauty of crystal, reflecting the uniquely captivating charm of the city itself. Mesmerizing metallic finishes and fluted glass combine with chrome and silk touches throughout.

To reflect the brand’s new visual identity, overseen by the beloved Swarovski Swan, guests will be welcomed into a sensorial retail space to discover an array of tempting and tantalizing crystal treasures.

Encouraging exploration and self-expression, different areas in the stores are color-blocked in Swarovski’s signature new brand hues. With myriad octagons adorning the walls in a breathtaking display of product and pattern, the entire concept is a tribute to the wonder of crystal itself.

For the final flourish, packages wrapped up with signature gross-grain silks and velvets add to the entire spellbinding experience.

An absolute feast for the senses, our sumptuous new stores beckon you in, promising a world filled with magic and special moments.

STEP INTO BRILLIANCE AT YAS MALL ABU DHABI

Swarovski is opening its first Wonderlab store in the Middle East at Yas Mall, Abu Dhabi – the largest mall on Yas Island. Occupying an area of 67 square metres, the Wonderlab store will be an immersive, blue-themed space, reflecting one of the four new brand colors. It can be located on the ground floor of the mall at the North West Square.