Breitling Boutique ‘lands’ in the world’s largest shopping mall

Swiss aviation chronograph specialist, Breitling, together with its local retail partner, Ahmed Seddiqi & Sons, has opened the doors of its brand new boutique in the Dubai Mall. Located on the ground floor between the Grand Atrium and the Bloomingdale’s Atrium of the world famous shopping destination, the 100 sqm boutique is Breitling’s fourth in Dubai and eleventh in its overall Middle East boutique portfolio. To mark the launch, Breitling also unveiled an incredible custom designed 3D artwork, depicting the seven jets of the Breitling Jet Team flying over Dubai which will be on display to mall visitors at the Bloomingdale’s Atrium until the 19th October.

The grand opening was attended by the Breitling Wingwalkers who famously took H.H. Sheikh Hamdan  bin Mohammed bin Rashid Al Maktoum on a private wingwalk during their visit to Dubai in 2014, along with senior representatives from Breitling and Ahmed Seddiqi & Sons. Following the official ribbon cutting at the new boutique, 120 VIP guests were treated to an exclusive after party at Cabana, The Address Downtown.

Speaking at the launch, Aed Adwan, Breitling said; “The Dubai Mall is a global shopping landmark and home to the world’s most well-known brands. A passion for aviation and adventure runs through our veins at Breitling and we have been combining this with our world class watchmaking expertise for 130 years. Opening one of our Breitling Boutiques in this location is an important milestone for us and gives us the opportunity to invite even more customers into our world.

“While this is our fourth Breitling Boutique in Dubai, our watches are also available in a further eight stores across the UAE.”

Commenting on the new opening, Mohammed Abdulmagied Seddiqi, Chief Commercial Officer, Ahmed Seddiqi & Sons, said; “Breitling creates functional, precise instruments for professionals that are COSC certified and we are delighted to be its partner for this landmark opening. Located in a prime position, this Breitling Boutique is a perfect addition to the world’s largest mall.”

The Breitling Boutique concept stands out in the watch retail environment, thanks to the entirely glazed façades making the Boutique interior design highly visible from the outside. Visitors to the boutique will also be treated to pop art paintings by renowned American artist Kevin T. Kelly, while the American walnut floors and quadrillo wood panelling, give a warm and welcoming atmosphere.

The new boutique is home to the latest Breitling and Breitling for Bentley collections. Timepieces such as the legendary Navitimer and Chronomat and the newest additions to collections such as the Colt, Superocean and Galactic are available along with the latest Limited and Boutique Editions. The new boutique offers collectors, connoisseurs and fans of the brand, a unique shopping experience which is enhanced by the Breitling Radio – a selection of more than 800 songs reflecting the spirit of the brand, mixed with jet sounds and Breitling jingles – and the distinguished Breitling fragrance combining wood and masculine notes. Catering to their clientele, a VIP seating area in the Breitling Boutique allows customers to sit in comfort and discover the true essence of Breitling.