Sharjah showcases new destination products, future investments, initiatives and projects in emirate’s tourism sector

Sharjah Commerce and Tourism Development Authority (SCTDA) introduced the latest developments and tourism activities in the emirate as it celebrated the World Tourism Day with key partners of Sharjah’s tourism industry. A special event under the theme ‘All Things New in Sharjah’ was held at the soon-to-open Sheraton Sharjah Beach Resort & Spa, the latest hospitality development in the emirate.

The event, organised in the presence of His Excellency Khalid Jasim Al Midfa, Chairman of SCTDA, was joined by representatives from Sharjah Investment and Development Authority (Shurooq), Sharjah Museums Department, and a number of other key tourism stakeholders in the emirate.

In a keynote address on the occasion, H.E. Al Midfa said the World Tourism Day offers an opportunity to look at Sharjah’s new developments and destination products to ensure the sustained growth of the tourism sector in Sharjah.

“This is an occasion for us in Sharjah to celebrate the efforts of our strategic partners who have contributed to the development of tourism in the emirate and helped raise the quality and variety of Sharjah’s destination offering. Their prominent role has supported the emirate’s tourism strategies and enabled Sharjah to occupy a prominent (same word used twice in 1 sentence) position on the world tourism map,” H.E. Al Midfa stated.

H.E. Khalid Al Midfa added: “Today the tourism sector in the emirate of Sharjah operates under the new Sharjah Tourism Vision 2021 which has activated main pillars as a focus to achieve the goal of attracting 10 million visitors to the emirate by 2021 to which all presented destination products and projects contribute.

We look towards achieving this goal with the active partnership of all organisations, government departments and private sector companies; working together to enhance the tourism experience in Sharjah.”

The Sharjah Tourism Vision 2021 is focused on four main pillars: Promoting Sharjah as an Ideal Family Tourism Destination, adopting an Innovative Tourism Approach, developing World Class Tourism Facilities and Capabilities, and Strengthening Sharjah’s position as an International Cultural Hub.

Following on from the event, SCTDA will organize a series of product launches during which the UAE’s travel trade will be able to experience the new Sharjah destination products first hand.

He said that SCTDA has also adopted an innovative approach to the promotion of Sharjah’s tourism sector in the most important tourism export markets in the world by participating in major international exhibitions and specialised events to build better partnerships leading to increased tourist traffic to Emirate of Sharjah.