Reem Mall project unveiled to region’s retailers

They had the opportunity to see the detailed plans for the first time in a public forum

12 November 2015

Reem Mall, the upcoming $1 billion (Dh3.67 billion) entertainment, leisure, dining and shopping destination in the heart of Abu Dhabi, was unveiled to the region’s retailers on Wednesday.

At an event held in Dubai, senior executives from Reem Mall, mSquared, NREC and UPAC, the developers behind the project, gave the first public presentation on what will become Abu Dhabi’s outstanding destination mall.

“Together with UPAC, we have secured the expertise, the partners and the funding to develop Abu Dhabi’s outstanding destination mall. More than two years of planning has gone into the design of what will be the place to shop, eat and play in the nation’s capital,” Samuel Seddiqi, CEO of Reem Mall’s senior executive team, said in a statement.

Reem Mall will bring a wide range of unique family-focused retail, leisure and entertainment offerings to residents and visitors of the UAE capital. Home to the world’s largest indoor snow-play park, the development is set to include some 450 stores including 85 food and beverage outlets.

Together with UPAC, “we have secured the expertise, the partners and the funding to develop Abu Dhabi’s outstanding destination mall. More than two years of planning has gone into the design of what will be the place to shop, eat and play in the nation’s capital,” he said.

Unique aspects

Retailers representing scores of international brands had the opportunity to see, for the first time in a public forum, detailed plans for Reem Mall, as well a new fly-through video highlighting its many unique aspects.

Shane Eldstrom, chief operating officer, said that it is a proud moment for the team to showcase this amazing project.

“We set ourselves the goal of creating something amazing for Abu Dhabi’s retail market. This mall will stand out not just regionally but globally,” he said.

The mall is expected to open in 2018. Over the past 18 months, the Reem Mall project has achieved a number of significant milestones.