DSF2016 shoppers participate in largest free makeover at Paris Gallery

The Dubai Shopping Festival and Paris Gallery offered a fantastic weekend to shoppers who were invited to take part in the largest free in-store makeover, as part of the exciting events and activities lined up for residents and visitors from around the world during the ongoing 21^st edition of the shopping extravaganza.

The new beauty initiative on Friday, 8 January,  gave shoppers the chance to have a free makeover at Paris Gallery, The Dubai Mall while also entering into a competition that offered five shoppers the chance to win cosmetic products worth AED 5,000. The lucky shoppers are Farah Mounzer , Lana Saba  (both from Lebanon),  Amna  (Libyan national),  Noor (US), and Azza, a Sudanese national.

Paris Gallery has been working closely with the Dubai Festivals and Retail Establishment (DFRE) an agency of the Department of Tourism and Commerce Marketing (DTCM), and the organisers of DSF  to bring an enhanced experience to festival shoppers. Through this activation, they were able to attract hundreds of  women to their store at The Dubai Mall for a free makeover done by professional makeup artists. Customers were also able to avail themselves of exclusive offers.

The beauty event by the Paris Gallery Group of Companies, a DFRE Strategic Partner, was among numerous activations that have been created for DSF 2016 by the luxury retailer with the aim of offering unique experiences to all its customers.

DSF 2016 runs until 1 February under the tagline ‘Unwrap The Exceptional’ that will allow shoppers the opportunity to take home many memorable moments and experiences.