SCTDA participates in International Russian Travel Market, OTDYKH, Leisure 2016 Exhibition

WAM -- Sharjah Commerce and Tourism Development Authority, SCTDA, has concluded its participation at the International Russian Travel Market, OTDYKH, Leisure 2016 exhibition for the 14th time. The exhibition took place at the Expocentre Fairgrounds in Moscow from September 21st - 24th.

The authority headed a delegation from Sharjah which included government departments from the emirate, including the Sharjah Environment and Protected Areas Authority, Sharjah Airport Authority, and Sharjah Airport Travel Agency, as well as Air Arabia.

Delegates also included Radisson Blu, Ramada Hotel, Al Khalidiah Tourism, Hilton Hotel, Coral Beach Resort, Sharjah National Hotels group (Marbella Resort, Holiday International, and Oceanic Hotel) and MH Beach Hotels.

"Russia remains a key source market for the emirate’s tourism sector and has held on to its position as one of the top five countries for inbound visitors to Sharjah," said Khalid Jasim Al Midfa, Chairman of SCTDA.

"The first half of 2016 witnessed a growth of 39 percent in guest nights from the Russian market against the same period in 2015. Although the markets have not reached the highs of pre 2014, we are confident that with the correct strategies in this region we can rebuild market strength from there. With this in mind, we consider the International Russian Travel Market OTDYKH to be important as part of our Russian marketing strategy moving forward. This exhibition provides an opportunity to engage with over 53,000 Russian travel industry professionals clearly demonstrating Sharjah Commerce and Tourism Development Authority’s commitment to positioning Sharjah in the minds of members of the travel trade in strategic outbound source markets resulting in more visitors to the emirate" he added.

Sharjah participated at Leisure Moscow after a few years absence underlying the importance that the Authority is placing on rebuilding Russian trade links. Sharjah’s variety of offerings, from sandy beaches and warm weather contrasting with the Russian weather during the winter months – to family-friendly venues and its image as an authentic Arabian destination, have all guaranteed its attractiveness on the past to this market who are seeking to truly explore the region and immerse themselves in its traditions, identity, and culture.

WAM/Hazem/Moran