Get Ready! The Countdown begins for Yas Mall Fashion Week 12 – 15 October 2016!

With less than three weeks until Yas Mall’s Fashion Week on 12-15 October, preparations are underway as designers and brands pick their favourite outfits to showcase on the runway. This four-day fashion extravaganza will be launched with a spectacular concert from Lebanese superstar Ragheb Alama, followed by an exclusive Gala event at Yas Viceroy, completed by daily live fashion shows plus hair and beauty activations within the mall.

The incredible catwalk line-up has been revealed to include the biggest fashion brands, including Tryano, Esposa, Ted Baker, House of Fraser, Hoss Intropia, Maje, Debenhams, bebe, BCBG, Karen Millen and Weill. Styles chosen from all over the world will be worn by gorgeous models as guests will be given a sneak peek of the season’s best looks, whilst pieces can be instantly bought in store. Moreover, Make-up Forever and Esthetic Sense will provide hair and beauty styling throughout four days, alongside display of their latest product range.

Saoud Khoory, General Manager of Yas Mall commented, ‘This year’s Yas Mall Fashion Week is set to become the fashion event of the season. Yas Mall Fashion Week is yet another way in which Yas Mall engages with our guests by appealing to families and fashionistas of all ages, with its concert from superstar Ragheb Alama, Aspiring Fashion Designer competition with Reem Acra, plus four days of inspirational catwalks and fashion-focused activities. We look forward to welcoming you next month.’

Abdul Ferro, Operations Manager of Debenhams commented, “We’re extremely excited to be part of the prestigious Yas Mall Fashion Show again. This is a fantastic opportunity for us to showcase our Autumn Winter 2016 collection and each designer’s unique range for the season. We’ll be highlighting Star by Julien MacDonald - a very romantic collection with ruffles, animal prints and dark florals combined with leather and sequins detailing,” The Debenhams show will be on Friday 14^th October, at 6:30pm.

Combining an extensively rich array of dresses designed by artists from around the world, Esposa will offer a choice for every taste, and a design for every occasion. The unique selections of international brands guarantee matchless works of art that fascinate every eye, touch every fashion-conscious mind, and radiate their beauty on every diva dressed by Esposa. ‘ The Esposa show will be on Saturday 15^th October, at 7:50pm.

Intropia, the premium Spanish fashion brand, will present their latest ethereal collection, Fall Winter ‘16.  Every season, Intropia launches distinctive and utterly unique collections, all characterised by the eclectic and diverse house style. The FW ’16 continues the unparalleled authenticity from Intropia’s design, with a range of clothes, accessories and footwear.  The Intropia show will be on Thursday 13^th October, at 7:00pm.

Maje’s collection shows an edgy side of the Maje woman with darker colors and a-line cuts, but staying true to its Parisian bobo look with its lace detailing and embroidered accessories. Karima Kraitiss, Associate Buyer of Maje, said, “Yas Mall fashion week is an amazing opportunity for guests to understand the essence of our fall/winter collection.’’  The Maje show will be on Thursday 13^th October, at 7:50pm.

Shabnam Hashir, Regional Brand Manager of bebe Arabia added, “bebe is delighted to be taking part in Yas Mall Fashion Week. The audience will discover our new collection of trendy work wear, stylish cocktail dresses, and elegant special occasion gowns. This season the mood is flirty, carefree and natural, accessible while maintaining an aspirational lifestyle feel. The bebe show will be on Friday 14^th October, at 7:00pm.

On the opening night of Yas Mall Fashion Week, Yas Mall will host the final stages of its Aspiring Designer Competition where three finalists will showcase their collections on the catwalk with the winner receiving the prize of having their work displayed at luxury department store, Tryano, plus a flight from Etihad Airways to a luxury fashion destination and an exclusive photoshoot with an ITP publication.