PANERAI unveils watch collection dedicated to 35th America’s Cup at Dubai International Boat Show

The Dubai international Boat show (DIBS) is set to hit a new milestone in the marine luxury world of the Middle East by celebrating 25 years of maritime excellence and displaying the finest in sailing and boating lifestyle. For the eighth consecutive year, PANERAI, the Florentine luxury sports watch brand, renews its partnership as the “VIP supporting partner” of the Dubai Boat show, taking place from February 28 to March 4, 2017 at the Dubai International Marine Club, Mina Seyahi.

PANERAI is using this annual marine platform to unveil its latest technically advanced watch collection dedicated to the 35th America’s cup, to the region’s watch collectors and sport enthusiasts. The Panerai DNA is driven by the passion for the sea and the continue research for innovative technical solutions, which represent a perfect match with the values of the America’s Cup, the leading sailing race based on the most advanced technologies. The collection on display will consist of five unique, limited-edition watches, renowned for their Swiss mechanics, Italian design and avant-garde technology dedicated to Oracle team USA, Softbank Team Japan and the America’s Cup.

VIPs and watch aficionados are invited to visit the exclusive PANERAI lounge, designed in a beautiful marine like atmosphere evoking the past with the brand history rooted in the tradition of the sea, and highlighting the future with the latest innovative timepieces and association with modern day racing. Additional sophisticated novelties launched at the “Salon International of Haute Horlogerie” (SIHH 2017) last January in Geneva will be as well on display in the impressive charming atmosphere of the VIP lounge.

OFFICINE PANERAI

Founded in Florence in 1860 as a workshop, shop and school of watchmaking, for many decades Officine Panerai supplied the Italian Navy in general, and its specialist diving corps in particular, with precision instruments. The designs developed by Panerai in that time, including the Luminor and Radiomir, were covered by the Military Secrets Act for many years and were launched on the international market only after the brand was acquired by the Richemont Group in 1997. Today Officine Panerai develops and crafts its movements and watches at its Neuchâtel manufacture. The latter are a seamless melding of Italian design flair and history with Swiss horological expertise. Panerai watches are sold across the world through an exclusive network of distributors and Panerai boutiques.

www.panerai.com

About Dubai International Boat Show:

Dubai International Boat Show, the most trusted and established marine industry exhibition in the Middle East, is a showcase of yachts and boats from both local and international builders together with the latest innovations in marine equipment and accessories. Established in 1992, the multi-award winning show showcases the latest Leisure Boats, equipment and associated services in the Middle East:

Exhibitors include both local and international boat manufacturers as well as the latest innovations in marine equipment and supplies.

In the region of 25,000 international and local visitors expected, including key buyers from Kuwait, Qatar and Saudi Arabia. www.boatshowdubai.com