Piaget returns to Art Dubai for the second consecutive year with its new Sunny Side of Life Collection

In the world of Piaget, bold creativity, fearless imagination and virtuoso craftsmanship come together to give birth to audacious creations that constantly push aesthetic and technical boundaries. Radiant and innovative, these masterpieces seamlessly blur the lines between watchmaking, jewellery and art. It is therefore no surprise that as an unstoppable creative pioneer for the past 140 years, Piaget feels so at home in Dubai, a city that every year brings together the world’s most exciting artists, galleries and emerging talent for its international art fair. From March 14th to 18th 2017, Piaget brings its passion for art, design and fine craftsmanship to Art Dubai for a second consecutive year, introducing for the first time ever to the region its latest high jewellery and watchmaking collection: Sunny Side of Life.

With its explosion of colourful stones, diamonds and intricate gold work, the Sunny Side of Life collection is a lavish celebration of a culture of joy and creative vivacity inspired by a sunny disposition. Few places in the world so perfectly embody the
spirit of Piaget’s sunlit collection as Dubai, one of the most sought-after destinations among tastemakers who come to enjoy the best culture, the most elegant lifestyle and sublime sun-filled moments.

“With its endless sun and its boundless energy, Dubai has become a formidable arbiter of style and emerging trends, a place like no other where life is to be enjoyed to the fullest under the warm sun,” explains Chabi Nouri, Piaget CEO. “In factDubai welcomed Piaget during the 1960s as one of the first watchmaker-jewellers to establish itself in the region with its daring and unconventional creations. Perhaps an early sign of a shared passion for creativity, innovation, audacity and that unmistakeable joie-de-vivre that Piaget is showcasing through the Sunny Side of Life at Art Dubai.”

Articulated around three environments Sunset, Pool Side and Lush Nature, the collection is inspired by the luscious nature of palm trees, vibrant blue skies, shimmering water and bright rays of light turning into starry nights. Incandescent gold paired with gems in contrasting colours, the 150 exhilarating pieces capture unforgettable moments of radiance while basking in the warmth of the sun. Whether intricate woven gold cuff watches shimmering like sunrays, silk-like necklaces set with floral diamond shapes or flamingo-like pink sapphire rings, taking a walk on the Sunny Side of Life is letting oneself be seduced by an irresistible invitation to indulge in a unique lifestyle and art-de-vivre, to dream and be thrilled by the natural beauty one’s surroundings.

Piaget’s partnership with Art Dubai is the latest chapter in a long tradition of breaking new ground increative design, in some instances through illustrious collaborations with artists such as Dali, Andy Warhol and more. However, giving free reign to the boldest creative vision can only be achieved through the complete mastery of ancestral techniques. Reflecting its on-going mission to make the impossible possible, the Maison nurtures the skills its artisans so that its distinctive Piaget style can continue to evolve, reimagined through the absolute virtuosity of expert goldsmithing and gem-setting. As visitors explore the Sunny Side of Life, they will discover the work of artisans demonstrating how they use these rare skills faithfully cultivated over generations, and expertly applied to turn each piece into a work of art.

“We are thrilled to be able to bring a new expression of Piaget’s artistry to a city that recognizes the appeal of unbridled imagination,” adds Chabi Nouri. “Dubai is a place where the sky is the limit, where everything and anything becomes possible. ”