Piaget’s audacious creativity and artistic virtuosity steal the spotlight at Art Dubai 2017!

In the world of Piaget, bold creativity, fearless imagination and virtuoso craftsmanship come together to give birth to audacious creations that constantly push aesthetic and technical boundaries. Radiant and innovative, these masterpieces seamlessly blur the lines between watchmaking, jewellery and art. It is therefore no surprise that as an unstoppable creative pioneer for the past 140 years, Piaget feels so at home in Dubai, a city that every year brings together the world’s most exciting artists, galleries and emerging talent for its international art fair. From March 14th to 18th 2017, Piaget brings its passion for art, design and fine craftsmanship to Art Dubai for a second consecutive year, introducing for the first time ever to the region its latest high jewellery and watchmaking collection: Sunny Side of Life.

With its explosion of colourful stones, diamonds and intricate gold work, the Sunny Side of Life collection is a lavish celebration of a culture of joy and creative vivacity inspired by a sunny disposition. Few places in the world so perfectly embody the spirit of Piaget’s sunlit collection as Dubai, one of the most sought-after destinations among tastemakers who come to enjoy the best culture, the most elegant lifestyle and sublime sun-filled moments.

Piaget’s partnership with Art Dubai is the latest chapter in a long tradition of breaking new ground in creative design, in some instances through illustrious collaborations with artists such as Dali, Andy Warhol and more. However, giving free reign to the boldest creative vision can only be achieved through the complete mastery of ancestral techniques. Reflecting its on-going mission to make the impossible possible, the Maison nurtures the skills its artisans so that its distinctive Piaget style can continue to evolve, reimagined through the absolute virtuosity of expert goldsmithing and gem-setting. As visitors explore the Sunny Side of Life, they will discover the work of artisans demonstrating how they use these rare skills faithfully cultivated over generations, and expertly applied to turn each piece into a work of art.

About Piaget
The unique allure of Piaget lies in the audacity of its style. Charismatic and flamboyant, dazzling watch and jewelry creations embody the radiance that defines the Maison. This passion for daring creativity was born in La Côte-aux-Fées, where Georges-Edouard Piaget set up his first workshop in the family farmhouse and devoted himself to producing high-precision movements. This was back in 1874 and marked the start of an ever-growing reputation. In 1943, the company took a decision that would prove crucial to its future by registering its brand name. Faithful to its pioneering spirit, in the late 1950s Piaget set about designing and manufacturing the ultra-thin movements that would become one of the Maison’s signatures and leave a lasting imprint on the art of watchmaking. Piaget has also always represented a style: a marriage of gold and an explosion of color, new shapes, precious gems, and dials made of hard stones. Swept to new heights of creativity driven by Yves G. Piaget, the Maison’s jewelry collection grew in an original direction with a resolute emphasis on color, giving birth to the iconic Piaget look. Building on over 140 years of history, the ever-bold Maison continues to innovate by offering jewels in motion, elegant and extravagant High Jewelry collections, as well as remarkable watches. In a world unconstrained by boundariesPiaget the watchmaker-jeweler continues to explore unexpected creative possibilities, turning gold, stones and gems into
brilliant works of art.