Open Your Eyes to This Season’s Must-have Glamour Eye Look

Inspired by Max Factor Global Creative Director Pat McGrath’s Metallic and New Nudes: Glow trends, which dominated the S/S16 runways, Max Factor has perfected an eye look that flawlessly shows off the instant lash lift from the Max Factor Voluptuous False Lash Effect Mascara. Bringing modern glamour to the eyes, rich, voluptuous and lifted lashes frame a fresh take on luxuriously gold-contoured lids for this season’s coveted eye-opening look from Max Factor. 

Create sumptuously-shaded contours on the eyes using the shimmer finish shades in the Max Factor Masterpiece Nude Palette in Golden Nudes for a flawless, polished day or night look that highlights and brightens the eyelid. Then transform the lashes with each sweep of the ground-breaking Max Factor Voluptuous False Lash Effect Mascara to instantly lift and give a fuller, more voluptuous and wide-eyed lash look.

“Opulent gold eyes set against luscious dark lashes are a go-to for glamour and, this season, Max Factor has taken inspiration from the runway to create a contemporary look that also showcases the best of Max Factor Voluptuous False Lash Effect Mascara.  For instant daytime allure, use a touch of delicate matt contouring with Max Factor Masterpiece Nude Palette in Golden Nudes, or dial it up by layering the warm gold shimmers for the evening. The look is finished off using my latest must-have, Max Factor Voluptuous False Lash Effect Mascara, where the dynamic Lash Uplift Brush lifts - not curls - the lash for a wide-eyed ‘wow’ look” commented Max Factor Regional Make-Up Artist Samira Olfat.

Once again, Max Factor has proved it’s the master of mascara and understands the artistry behind taking catwalk trends and re-interpreting them through its collection to help women achieve glamorous transformations.  The Lash Uplift Brush has everything needed to catch, coat and comb every single lash for an open-eyed, high impact look that we all love, whilst the metallic lids provide the perfect modern backdrop.” added Olfat.

Max Factor Voluptuous False Lash Effect Mascara is a breakthrough innovation, with its next-generation Lash Uplift Brush, which lifts lashes for 5x more volume, thanks to its unique helix-shaped dimensions.

Composed of alternating fins and bristles, the brush catches and grips each individual lash, lifting from the base, then coats and combs every single lash. The clever lash tool innovation results in lifted, volumised and separated lashes to glamorously frame and open the eyes. 

Part of the Award-winning False Lash Effect boutique, Max Factor Voluptuous False Lash Effect Mascara reflects Max Factor research that shows women desire more visible lashes, appearing wide-eyed and vibrant. The key to achieve this is in the LIFT. By lifting the lashes, the thickest part of the lash is more visible, creating a higher volume perception.

Many women believe curling the lashes can achieve the same effect. However, curling creates an increased curvature of the lashes whereas lifting allows the lashes to maintain their natural shape; increasing the angle between the eye and the lash base. By increasing this angle, the visible length of the lashes are maximised for an eye opening effect.