Piaget’s new Game Changing watch Piaget Polo S launched in Dubai

PIAGET’s new watch, the Piaget Polo S, arrived in Dubai amidst two grand launch events; the daytime event for select media from the region while the evening was a glamorous affair at the Mercury Lounge for the brand’s VIP guests.  As guests gazed at the new timepiece against the beautiful backdrop of the Dubai skyline, the launch served as the ideal platform for Piaget to announce its new local game changer, Mohammed Sultan Al Habtoor. The Piaget Polo S is destined for men who are ready to rewrite the rules and thus Piaget have selected 9 Game changers from around the world in recognition of their exceptional talent. Mohammed Sultan Al Habtoor joins the ranks of these brilliant men, led by International Brand Ambassador, Hollywood actor, Ryan Reynolds who perfectly embody the spirit and ethos of this unique watch. As part of the alliance, Piaget also collaborated with UAE based filmmaker, Abdulla Al Kaabi who shot a series of videos of Mohammed Sultan Al Habtoor based on the theme ‘Tradition & modernity.’

Piaget gave guests an extraordinary experience to celebrate the launch of its Game Changing watch, the Piaget Polo S– a watch created for a new generation, and in the spirit of every Game Changer, who dares to break the conventions and rewrites the rules.

Through his work and innovative ideas, Mohammed Sultan Al Habtoor has been one of the first to change the existing rules and set new trends in his country while always respecting traditions. Born in United Arab Emirates into one of the most prominent and successful families in his country, Mohammed Sultan Al Habtoor is changing the way Arab men look at fashion. After officer training at the UK’s Royal Military Academy Sandhurst and five years military service, he co-founded his own company specializing in healthy lifestyle products. Having made a name for himself at an early age, he is well known for his individual style statements.

As part of this collaboration between Piaget and Mohammed Sultan Al Habtoor, illustrious UAE based filmmaker, Abdulla Al Kaabi was chosen to shoot a unique set of videos that depict Al Habtoor’s game changing moments and the reason he was picked by Piaget. The concept of the shoot revolved around the qualities of tradition and modernity that are flawlessly represented by Al Habtoor; he is a man that respects local tradition but is also avant-garde individual who has undoubtedly and very positively changed the game for the region. The videos are shot from the back thus illustrating the view from the ambitious eyes of Al Habtoor.

The Rules Rewritten, Play a Different Game

Taken its name from the elegant and demanding sport of polo, the Piaget Polo S is a tribute to the brand’s classic, yet also a passionate appeal to a brand-new era.

The Piaget Polo S features an ingenious shape-within-shape motif, a distinctive hallmark of Piaget, with a cushion-shaped face presented in iconic Piaget blue fitted within a round 42mm case. Designed and manufactured exclusively by Piaget, its renowned 1110P automatic movement discreetly displays its beauty through a sapphire case-back. A bracelet of meticulously hand-assembled links, alternating between polished and satin finishes, binds the watch together, completing the experience. The result is a watch that—whether it is by day or by night, at work or at play—speaks to and for a new generation of game changers.

#PlayADifferentGame

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