SO/ Uptown Dubai Hotel brings its avant-garde lifestyle to the UAE

A coveted collection of hotels, SO/ Hotels will be bringing its avant-garde lifestyle to the Middle East for the very first time with the launch of SO/ Uptown Dubai. Opening soon, the sleek hotel, which will be located in DMCC’s up-and-coming Uptown Dubai district, will mark the arrival of an exciting new five-star luxury destination in the city, complete with design-led rooms and statement suites, unique dining experiences, indulgent facilities and breathtaking views of the city skyline.

Designed as a five-star urban resort, SO/ Uptown Dubai will channel an avant-garde world of visionary design and covetable style, connecting with the wider fashion industry through partnerships and ongoing programming developed to support local talents. Located within Uptown Tower, the 340-metre-high architectural marvel designed by Adrian Smith and Gordon Gill, the architects behind some of the world’s most iconic skyscrapers, SO/ Uptown Dubai is set to be a new, one-of-a-kind urban destination with stunning views over the city including signature SO/ branded residences. 

The hotel will feature 188 luxurious rooms and spacious suites, which will merge a fashion-forward outlook with indulgent elements to curate a sartorially inspired lifestyle. Details include marble bathrooms, rich fabrics, and dark wood finishes alongside high ceilings and innovative details which elegantly come together to create naturally lit, voluminous spaces that perfectly balance form, function, art, and design. Panoramic views of Dubai’s skyline, Ain Dubai and the sapphire waters of the Arabian Gulf will offer a timeless backdrop to the hotel’s contemporary appeal.

A dynamic destination in the heart of New Dubai, SO/ Uptown Dubai will feature a complete range of premium, in-house dining and entertainment concepts that pay homage to the hotel’s fashion-forward DNA. From the effortless appeal of Uptown Brasserie, and irresistible Asian fusion cuisine at The Citronelle Club, to the Savant Bar & Lounge scenic views, Celeste’s entertainment-led dining experiences and the laid-back ambience of Lazuli, the hotel’s signature pool bar, SO/ Uptown Dubai is set to be a culinary and entertainment hotspot that is alive day and night. Catering to every aspect of the contemporary urban lifestyle, the hotel will house fully equipped conference and meeting facilities as well as an elegant, full-service ballroom with a 1000-guest capacity, offering the perfect venue for celebrations, gatherings and events of all sizes in the city.

Offering the ideal interlude from city life, SO/ Uptown Dubai will feature immersive, luxurious wellness facilities including a relaxing pool, state-of-the-art-gym with panoramic views, and The Spa by SO/, which has exclusively been developed in partnership with Anne Semonin Paris to offer industry-leading wellness treatments and therapies.

An exquisite collection of 227 branded residences will occupy the top 28 floors of the Uptown Tower, where residents will have exclusive access to an indoor pool, fully equipped gym, a kids club and creche, the Sky Lounge, and a private cinema.

A place where art, design, fashion, entertainment and wellness collide, SO/ Uptown Dubai will curate a lifestyle imbued with luxurious touches and creative expression, making it the go-to five-star destination for any connoisseur in the city.