Swarovski Unveils The Sparkling Festive Tree Exclusively At The Dubai Mall

Making the everyday extraordinary is Swarovski’s commitment. In this will to always surprise and delight, Swarovski does not only bring its distinctive touch of sparkle to its collection of fashion jewelry and accessories, but also to the symbol of the festive season. Swarovski has indeed for some time now, embellished Festive Trees all over the world.

For the first time in the GCC, Swarovski brings a Festive Tree in Dubai, at The Dubai Mall Star Atrium, from December 11th to December 29^th. With a 12-meter height, the modern and impressive tree is inspired from the mirrored façade of the Swarovski shops which creates a vibrant and eye-catching light. It reflects the concept of the Swarovski boutiques ‘Crystal Forest’ by using a myriad of stainless steel prisms. These sparkling facades takes on wonderful lights and reflections. The unfolding metal facets intrigue with their infinite depths and rich abundance.

In 2015, more than a dozen countries will showcase a total of 20 Christmas Trees, one of the highest being in New York at the Rockefeller Plaza one, with a 23-meter height which was inaugurated by Miranda Kerr and Nadja Swarovski on November 16^th 2015.

“We are proud to bring the Swarovski festive tree for the first time to the GCC in partnership with The Dubai Mall, the world’s largest shopping destination. Our commitment is to make every day extraordinary and with this special project we have delivered our promise”. Commented Mr. Frederic Berning, Managing Director at Swarovski Consumer Goods Business Middle East.

Swarovski at The Dubai Mall Star Atrium had welcomed at the cutting ribbon ceremony for the launch of the Festive Tree, two dazzling hosts: TV presenter Raya Abirached and Lama Jamal from Dubai Street Style, for a special styling session.

“Swarovski has always reminded me of happy occasions. My mother used to collect the crystal creations, a special tradition I have kept in my own home for many years now. Swarovski adds a touch of glamour to the holidays, and truly embodies the spirit of gift-giving.” – Raya Abirached.

“Swarovski always creates sparkling and special moments, ideal for the festive season. I love that the brand offers a variety of options, which can be styled in many different ways, and perfect to complete any look.” – Lama Jamal.

In the proximity of the Swarovski Festive tree, a pop-up booth was set up to welcome the public to complete their shopping list for their loved ones. From jewelry to fashion accessories and watches, enhanced by the touch of glamour and sparkle that is Swarovski’s signature DNA, the Fall/Winter 2015 collection takes inspiration from nature and more precisely, from gardens.

Swarovski surely constitutes a destination which ensures to find the right gift for any style.