Natuzzi Italia Unveils ‘Fiore’ Armchair by Marcantonio at Milan Design Week 2025

What if your armchair felt less like furniture and more like a flower in bloom? In the latest chapter of The Circle of Harmony – Rooted in Harmony, Natuzzi Italia continues its evolving design journey, deeply grounded in its Apulian heritage. This year, internationally renowned artist and designer Marcantonio brings his signature fusion of sculpture and storytelling to Milan Design Week with Fiore — an armchair that doesn’t just complement a space, but transforms it.

Fiore, meaning “flower” in Italian, is more than just a seat — it’s a sensory experience. Inspired by the delicate strength of petals and the flowing forms found in nature, the chair envelops the body with soft, sinuous lines, seamlessly blending form and function, design and emotion. With its sculptural silhouette and inviting texture, Fiore marks Marcantonio’s fourth collaboration with Natuzzi Italia — and perhaps his most poetic to date.

This isn’t just furniture,” says Marcantonio. “Fiore is an invitation to reconnect with nature — to bring softness, growth, and a sense of wonder into our living spaces.”

Meticulously crafted from premium materials with artisanal care, Fiore embodies the balance between innovation and tradition — the very heart of Natuzzi Italia’s design philosophy. Part of a wider collection featuring visionary talents such as Karim Rashid, Andrea Steidl, and Mauro Lipparini, Fiore stands out as a bold testament to how the natural world continues to inspire the future of interior design.