Dubai Duty Free Sales Touch $1.9bn In 2014

Perfume was the top selling product in Dubai Duty Free during 2014, followed by liquor and gold, the airport retailer said.

Sales at Dubai Duty Free (DDF) rose to reach almost Dhs7 billion ($1.9 billion) in 2014, up 7.36 per cent from 2013, the airport retailer said in a statement.

The group also set a new monthly sales record in December with sales soaring to reach Dhs749.13 million ($205.24 million), up seven per cent from Dhs700 million in the corresponding period of 2013.

This was boosted by major discounts offered from December 18 to December 20, due to Dubai Duty Free’s 31st anniversary celebrations.

Visitors spent about Dhs188.86 million ($51.74 million) during the three day period, the airport retailer said. A total of 405,407 sales transactions were recorded during the anniversary weekend with 205,485 sales transactions alone on DDF’s anniversary day of December 20.

Meanwhile, DDF saw around 26,995,367 sales transactions in 2014, which is an average of 73,960 sales transactions per day across both Dubai International and at Al Maktoum International, Dubai World Central.

Perfume, which contributed 17 per cent of all sales at DDF, was the top selling product in 2014, followed by liquor and gold, the retailer said.

In addition, cosmetics and watches also recorded strong growth in sales the past year, with cosmetics currently accounting for eight per cent of DDF’s annual sales.

Moreover, sales in DDF Departures which accounted for 88 per cent of total sales increased by six per cent, while sales at Arrivals section have shown a nine per cent growth over last year.

Terminal 2, which completed its renovation in 2014, recorded a 10 per cent increase in sales, while Terminal 3, which currently accounts for 63 per cent of total sales rose by seven per cent over last year.

Dubai’s airport retailer is planning to ramp up its operations with the ongoing refurbishment of Concourse C and a new 7,000sqm retail space in Concourse D.

Recently, DDF was also named the world’s largest single airport retail operation by independent researcher Generation Research.