Abu Dhabi registers significant increase in tourists
A focussed drive complemented by an ambitious summer campaign and an exciting line-up of events in the second half of 2012 have paid off splendidly to attract increasing numbers of tourists, says Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi)
Positive figures indicate that Abu Dhabi Tourism & Culture Authority’s (TCA Abu Dhabi), ambitious efforts to attract increasing numbers of tourists to the UAE capital
Total hotel revenue climbed 3% on May 2011 to stand at AED360 million (US$98 million). Room revenue over the same period decreased 4% to AED167.32million (US$45.5 million). Reflecting increased room supply throughout the emirate – the number of rooms available has risen 13% since May 2011 - hotel occupancy in May reached 63%, an 8% slip on the comparative month last year. The average length of stay decreased 4% on May 2011 to come in at 2.82 days.
“Average length of stay is a key performance indicator we are now actively addressing through our intensive Summer in
“We are closely monitoring this programme’s performance to identify areas of key appeal and improvement so that we can continue - with widespread stakeholder support - to build on the destination’s overall value-for-money proposition.”
Huge summer campaign
So far this year,
Guests from Asia rose 33% and
“Overall performance in the first four months of this year has to be viewed positively, certainly if we can maintain guest growth we will reach our annual target of 2.3 million this year – with some important projects coming up later this year to benefit from,” said HE Mubarak Al Muhairi, Director General, TCA Abu Dhabi.
A splendid line-up of events
September’s hosting, at Abu Dhabi National Exhibitions Centre, of the World Routes Development Forum and November’s Abu Dhabi Grand Prix will be quickly followed by Abu Dhabi Art.
“Nevertheless we are in no way complacent and are actively working, in close collaboration with stakeholders, on a number of key initiatives to drive up domestic and regional tourism during the summer months, over Ramadan and Eid. And we look forward to the opening later this year of another major power draw on
“The simple fact is that there are now more reasons to come to
The ADTA (TCA Abu Dhabi) is gearing up for a globe-trotting summer promotional tour for the Formula One™ Etihad Airways Abu Dhabi Grand Prix from November 2-4. Held in conjunction with Yas Marina Circuit, the venue for the mega spectacle, and Etihad Airways, the UAE’s national carrier and the event’s headline sponsor, the promotional tour will span seven countries - all of which are currently among Abu Dhabi’s top 20 international source markets for the first five months of the year: the UK (1), Germany (3), Saudi Arabia (6), France (8), China (13), Australia (15) and Russia (20).