Address Beach Resort: where the water meets the sky

A newly opened Address Beach Resort began welcoming guests in December 2020, becoming the brand’s first beachfront property.

Standing within the popular Jumeirah Beach Residence (JBR) neighbourhood, the hotel will feature two twin towers, connected by the world’s tallest inhabited skybridge. Designed by Al Ain Holding, the 77 floor hotel will house 217 guest rooms and suites, ranging from deluxe rooms, all the way to the expansive three-bed Presidential Suite.

General Manager of Address Beach Resort Marianne Fitzgerald shares her plans on making a newly opened hotel an ideal leisure staycation destination.

Address Beach Resort is set to be another showstopper in Emaar’s impressive portfolio. Please share your plans on making a hotel a leisure tourism destination.

Whether it is a guest or a resident, we wanted to ensure that each individual was given the same experience. Unrestricted access to the beach, several pools; soon we want to be able to give our guests the experience of water sport attractions.

What makes the JBR Resort so special in addition to a record-breaking infinity pool with fabulous views?

The location and the atmosphere of the resort. Not only are we a great resort with pools and beaches, but we are also located within the vicinity of Expo and Abu Dhabi.

Please tell us more about the hotel’s F&B offerings.

The resort offers guests a variety of options suitable for every occasion. From a unique Latin-Levantine cuisine concept: Li’Brasil, overlooking the city’s best sunset skies to an outdoor lawn ideal to host events.

Workforce integration is always a challenge for hotelier, especially at pre-opening stage. How are you managing it?

We have hired ambassadors that have worked with us previously at other Address properties at the pre-opening stage. We tried to ensure that our workforce can be service-oriented ambassadors that also have the right attitude to truly represent what we stand for.

How are you coping up with ever-extending Covid-19 requirements?  What are the precautionary measures applied in Address Beach Resort to ensure the health and safety of your guests?

We are fully complying with Dubai Authority regulations and policies, which ensures our guests’ safety is our utmost priority. We have introduced a complimentary PCR test service to all our direct booking guests with an in-house paramedic who performs this function.

What are your marketing initiatives to attract visitors to your property, in particular from Russia and CIS countries?

Our key focus is to keep in direct, constant contact with all operating travel agents and networks, and ensure our Russian speaking ambassadors are well versed with the ever-changing travel restrictions. We are hosting virtual tours to tailor stays for particular segments ensuring overall safety.