Adidas fake goods worth more than Dh2m seized in Sharjah

The National -- More than 100,000 fake Adidas shoes and clothes worth Dh2m were seized by Sharjah Police this year.

The 100,539 items were confiscated from different shops around the emirate throughout the year, according to Salim Al Suwaidi, deputy director of control and protection at Sharjah Economic Development Department.

Mr Al Suwaidi said raids – which are carried out by commercial officers in the Commercial Control and Protection Department - are frequently conducted to ensure the safety and quality of products being sold.

“We aim through this to ensure the safety of all economic practices in the markets, spread awareness among traders and consumers, combat all manifestations of commercial fraud, and reduce the negative practices that may be resorted to by some traders,” he said.

In a statement, Adidas said that the seizing of the fake products showed the country’s determination to protect the loyalty of key customers and partners.