Breitling’s new retail store in The Dubai Mall is a salute to industrial design

Premier watch brand Breitling, opened a retail store in The Dubai Mall which is every bit contemporary and designs are an ode to the industrial architecture. The new boutique features the brand’s ‘Premier Collection’ which is unveiled for the first time in the Middle East. Aed Adwan, managing director, Breitling Middle East, India, and Africa said: “Following the opening of our regional head offices in Dubai earlier this year, Breitling’s new industrial-chic boutique concept is set to offer a truly immersive experience to the Middle East’s eclectic watch community.”

The design of the boutique is inspired by a mid-twentieth-century industrial building as a nod to a time when the brand’s timepieces and intelligent measuring tools earned Breitling a formidable reputation. A hand-painted mural, unique artefacts like aircraft propellers, and a full-sized pool table combined with bespoke furniture vividly bring to life the worlds of ‘land, sea, and air’. The new boutique is home to the entire Breitling range of timepieces, including the brand-new Premier collection, as well as, the recently introduced Superocean Héritage II Chronograph 44 Outerknow, and the Navitimer collection. The uniquely-designed boutique welcomes guests into a relaxed and creative environment.