Nikki Beach Resort & Spa Dubai continues to build its name as the ultimate contemporary lifestyle resort with its unique amenities and facilities. Nikki Beach Resort & Spa’s General Manager Alexander Schneider said “We are very happy for the success that we have received since our resort opening on December 20th 2016. This was a good indicator that our opening had been eagerly awaited by our guests.”
Located in the beautiful island of Pearl Jumeira, the 50,000 square meters property is matchless with its private beach and gardens, and its mix of different room categories, 45% of which are suites and villas. The resort also offers exceptional dining options, sports and beach activities, as well as different types of artistic luxury and entertainment.
Schneider added, “At Nikki Beach Resort & Spa Dubai we curate spaces. We want to create a social environment where people can choose to mingle or withdraw themselves for a personal time of relaxation.”
The 5-star beachfront resort aims to expand itself in the local and the GCC market. Nikki Beach Resort & Spa will be working with a number luxury GCC and international tour operators to attract tourists world-wide. Nikki Beach Resort & Spa will also participate in several tourism exhibitions around the world, namely ITB (Internationale Tourismus-Börse) in Berlin, the new luxury fair Loop in Frankfurt, Germany, and the Arabian Travel Market in Dubai.
“Growth is an essential part of the business. We believe that we can grow further by broadening our exposure,” Schneider concluded.
Uniqueness of the resort talent base
Nikki Beach Resort & Spa Dubai has recently opened its doors, ready to engage with guests and staff alike. The resort recruited a total of 290 members of staff from 67 different countries to enhance the overall guest experience on the premises.
Nikki Beach Resort & Spa Dubai set its talent acquisition strategy based on the core values of the brand, hiring passionate talents who are humble, caring, charitable and can inspire people with the brand values. Fifty percent of the staff at the resort are millennial and around 80 percent are Generation-Y hired from around the globe with a balanced ratio on seasoned professionals and fresh hospitality talents.
General Manager Alexander Schneider says, “We are a very multi-cultural and diversified talent base focusing on making our guests experience one-of-a-kind. At Nikki Beach we like to be unique and offer guests services that are rarely found elsewhere. We are the first Nikki Beach resort with a beach club on its premises launched in the region, offering guests the option of choosing between a vibrant beach club atmosphere with amazing parties, music and dining options as well as relaxing in the tranquillity of a beachfront or a more private garden villa with special features to suit preferences of our GCC guests and families.”
Mr. Schneider observed a common pattern within the hospitality market where hotels follow a ‘one size fits all’ trend. Nikki Beach Resort and Spa Dubai’s vision is to understand each guest and provide the exact experience that he / she seeks and believes that this approach is the “future of hospitality”.
“Nikki Beach Resort & Spa Dubai promises a distinct approach to hospitality, great entertainment alongside and intuitive service that have not been seen in the UAE before. Our vision has been received well by the UAE and the GCC market since we have already reached very high occupancy levels for the New Year and the first week of January. I am excited to see what 2017 has in store for the resort,” added Mr. Schneider.
The 132 - keys resort comprising 117 rooms and suites, 15 villas and 63 residences is a place where guests can enjoy live entertainment, appetizing food and beverage offerings and stylish events. The 52,000-square-meter property features four pools and private cabanas with plunge pools, in addition to the 450-meter-long beach accessible to resort guests as well as day visitors. Leisure and relaxation facilities include the tranquil Nikki Spa and Tone Gym.
Mr. Schneider adds, “The new resort focuses on two main messages - our cutting edge-architecture and design with the brand’s signature modern, all white décor and stylish ambiance, and the second our hospitality services and guest interaction, be it a relaxing Spa treatment or a high-powered entertainment ambiance at Nikki Beach Dubai”.
“People are constantly on the lookout for spectacular experiences and UAE being the centre for festivals and events with Dubai and Abu Dhabi driving the best cultural, culinary, shopping and party events, we at Nikki Beach Resort & Spa Dubai live and breathe the vision of the leaders of the UAE. We are delighted to incorporate this vision into our resort concept especially since our manifesto is to Celebrate Life, blending well with the local values and culture of the UAE,” stated Mr. Schneider.
One of the most important aspects that drives Dubai’s success as a touristic destination is the safety of the UAE. “Tourists opt for the UAE as they are ensured not only safety in a classic way, but also high-quality of food, water, amenities and hospitality services which are the pillars for decision – making for young families”.