Bvlgari Serpenti through the eyes of Alexander Wang

The Alexander Wang x Bvlgari reinterprets the Iconic Serpenti Forever Bag and the concept of packaging as luxury. Inspired by Bvlgari’s heritage and blending Wang’s signature high-low approach, the focal point of the collection is to use traditional packaging components including the watch box, the dust bag and the paper shopping bag along with a vintage-inspired Bvlgari serpent head jewel from the 1950s, . The result is a new fun and fresh proposition for the handbag category with the makings of a new signature motif. 

“When Bvlgari approached me to collaborate, I knew I wanted to create something that focused on the everyday overlooked items when purchasing luxury goods and transform it into something desirable for a global consumer of all ages.” – Alexander Wang

The Serpenti capsule collection innovates new shapes with traditional silhouettes. The six different style including the hero Belt Bag are available in a range of materials and sizes, spanning from soft calf leather in a color palette of white, black and mint green to lush natural python skin and shiny lizard  

This collection joins an eclectic mix of new innovative shapes with traditional silhouettes to produce an instantly recognizable collection. The Shopping tote, available in three sizes, shows a clean, functional design elevated by the precious snakebite detail, while the new Minaudière is a playful nod to Bvlgari’s DNA as a jeweller: its square, structured shape conjures a jewellery box, while its custom Serpenti bracelet attachment is constructed in the brand’s iconic tubogas style. Lastly, the Two-in-One satchel, a supple leather satchel shaped handbag with drawstring leather dust bag exterior, complete with a vintage-inspired serpent head flap closure rounds out the offering.

“To team up with a personality like Alexander Wang for such a powerful collaboration is an exciting challenge for Bvlgari. Serpenti is an icon that has been and continues to be reimagined: Wang’s fresh vision has brought a new urban chic attitude to our unstoppable icon of glamour.” – Mireia Lopez Montoya, Bvlgari Accessory Unit Managing Director.