Chopard Classic Rally – Dubai

Chopard, along with partner Ahmed Seddiqi & Sons and Emaar Properties present the first edition of the Chopard Classic Rally Dubai, a two-day demanding competitive regularity rally. This rally will take place on November 10^th and 11^th bringing together 30 teams, which will pilot from Dubai in their vintage automobiles along some of the beautiful enchanting scenery of the UAE deserts, mountains and roads.

The first edition of the ultimate Chopard Classic Rally Dubai

The Chopard Classic Rally Dubai is a rigorous test of timing and navigational skills, offering to 60 aficionados the opportunity to challenge their driving abilities. Starting from the iconic Burj Khalifa in Dubai, set in the heart of Emaar’s mega-development Downtown Dubai, and going towards the northern emirates, passing by Sharjah, Ajman, Fujairah and Ras Al Khaimah, the rally map follows a different challenging itinerary each day throughout the UAE lands with the Hatta and Jebel Jais mountains as main landscapes. A gala dinner will be held on the evening of the final day during which the winners of the regularity will be rewarded.

Karl-Friedrich Scheufele, Chopard Co-President and a passionate driver of collector’s cars, will be taking part in this first edition, competing along with legendary pilot Jacky Ickx.

Chopard is proud to have prestigious partners for the event sharing the same enthusiasm for classic cars. Emaar Properties, a key supporter of automotive events in the UAE, is the Platinum sponsor for this inaugural rally. As well as other esteemed Bronze sponsors: Michelin, the leading French tyre manufacturer, Tomini Classics group, Dubai's premier classic car showroom and gallery andRas Al Khaimah Tourism Development Authority which aims through this rally to boast an array of breath-taking natural vistas in Ras Al Khaimah including the UAE’s highest mountain Jebel Jais – dubbed the adventure tourism hub of the Middle East. 

A passion for Classic Racing

“People say that lovers of fine cars also have a great weakness for fine timepieces and vice versa. In both cases, sporting elegance and outstanding performance are especially important. ” The words given in 1988 by Chopard Co-President Karl-Friedrich Scheufele – himself a dedicated classic car enthusiast – upon launching the first Mille Miglia collection, ring as true today as ever. The brand’s participation in many famous classic rallies embodies a unique relationship between Chopard and racing. The close ties between these two worlds have been strengthened ever since, largely due to the impressive number of common denominators that naturally draw them together. These include constant innovation, a tireless quest for performance and excellence, unfailing respect for traditions, the supreme importance of details – and of course a shared passion for mechanical engineering.

 “There has always been a historical relation between the world of fine watchmaking and classic cars; both use highly mechanical components that are assembled in such a way to give power to an engine that is presented in beautiful cases. Some of the most iconic examples of classic cars will be on show during this prestigious event and Ahmed Seddiqi & Sons is proud to support the first chapter of the Chopard Classic Car Rally in the Middle East ”– said Mohammed Abdulmagied Seddiqi, Chief Commercial Office of Seddiqi Holding.  

Ahmad Al Matrooshi, Managing Director of Emaar Properties, said: “More than a personal hobby, classic car collection is a passion for many enthusiasts in the UAE. Classic cars are part of the automotive history and tell us stories of how technology and human creativity have helped create automotive masterpieces. Chopard Classic Rally Dubai is a unique event that celebrates the love for classic cars and the thrills of a rally across our nation.”

L.U.C Time of the Desert, a limited series

Marking the first Chopard Classic Rally Dubai 2017 held throughout the United Arab Emirates on November 10th and 11th, Chopard launches the L.U.C Time Traveler One – Time of the Desert.  Produced in a 20-piece limited series with a refined sand colour dial recalling the golden sun-soaked dunes of the UAE, this timekeeper with its exceptional finishing is an indispensable instrument for the Emirati gentleman travellers embracing the world. Two of these watches will be offered to the first place winners of the Chopard Classic Rally Dubai 2017.