DAMAC Properties, Dubai’s leading luxury real estate developer recently launched ETTORE 971, the world’s first Bugatti-styled, ultra-premium, limited edition villas within the lush green, 55 million sq ft AKOYA Oxygen master development, overlooking the Tiger Woods designed, Trump World Golf Club during Cityscape Global exhibition in Dubai. Aviamost met Niall Mcloughlin, Senior Vice President, DAMAC Properties to know more about the city’s sensational new project which has placed it in the limelight
As of 30th June 2015, DAMAC Properties has delivered 14,375 homes and has a development portfolio of over 37,000 units at various stages of progress and planning. Included are more than 10,000 hotel rooms and serviced hotel apartments under development, which will be managed by its hospitality arm, DAMAC Hotels & Resorts.
With vision and momentum, DAMAC Properties is building the next generation of Middle East luxury living. And we are the witnesses of their next project – ETTORE 971, the Bugatti styled villas at AKOYA Oxygen.
Recently Aviamost met Niall Mcloughlin, Senior Vice President, DAMAC Properties who answered some burning questions related to this project.
Please tell us more about ETTORE 971, the Bugatti Iconic Super Car Styled Villas concept. How was it designed? What does it represent or reflect? What is the message it carries across?
ETTORE 971 is named after Ettore Bugatti, the founder of the renowned French Luxury super sports car brand Bugatti and ‘971’ signifying the international code for the United Arab Emirates.
There are a limited number of these ultra-premium seven-bedroom villas, with floor-to-ceiling glass to maximise the feelings of light and space. The result is a seamless flow from one living space to another; simple but effortlessly elegant.
The villas are conceptualized by the designers of the world’s fastest street-legal production car, the iconic 1,200hp Bugatti Veyron and stylishly reflect its distinctive curved front.
What are the project specifications and how does it fit within the Akoya Oxygen development? What distinguishes it or makes it special?
The exclusive limited edition collection called ETTORE 971 Bugatti Styled Villas is the true expression of ultimate luxury living. It will be ideally located in a lush green, 55 million sq ft private environment within the main AKOYA Oxygen development. Each villa will have unrivalled views across the Trump World Golf Club, Dubai. AKOYA Oxygen has quickly earned a reputation as one of the most desirable communities under development in Dubai, with a championship-standard golf course designed by world-famous golfer Tiger Woods, the luxury retail and entertainment strip, Vista Lux and the region’s first Rainforest.
Prices of villas will be in the region of AED 36 million, reflecting the high-end styling and finishing in each unit. It is distinguished by a design that also includes an indoor vehicle display area, with glass panels through to the living quarters, so you can admire your car from the comfort of your sofa.
What is the market response to ETTORE 971 so far?
DAMAC Properties only brings the most exclusive, desirable, limited edition collections to Dubai's luxury real estate and with Bugatti we have one of the most aspirational uber luxury brands in the world. The early response to the launch has been very positive, reaffirming the desirability of the right collaborations in the right locations.
As the Bugatti is recognised as the most beautiful and powerful super sports car on the road, we believe the ETTORE 971 Bugatti Styled Villas at AKOYA Oxygen will soon have the same reputation in the market.