Don't miss it! ‘Inside Chanel’ website to celebrate iconic bloom, the Camelia in series of short films from Oct. 13th 2016!

Through a series of short films, the website "Inside Chanel" (inside.chanel.com) looks back at the story of Gabrielle Chanel and the iconic creations that generated a legend and built the House of CHANEL.

Seen here is the charming Elle Fanning wearing a lacey Chanel dress with beautiful camelia blooms at the neckline during a photocall at the 69th Cannes Film Festival.   

From October 13th 2016, the sixteenth chapter "The Camellia" celebrates CHANEL’s iconic flower.

A symbol of purity and longevity in Asia, this delicate bloom inspired Mademoiselle Chanel who, from 1923, incorporated this key element into her style. Whether pinned on a garment, adorning a hairstyle, engraved on the buttons of a suit, embroidered or a lace motif, the camellia became one of her signature emblems.

Today it remains, like the comet or the lion, an essential creative element at CHANEL.

Aviamost website brings you The INSIDE CHANEL Chapter 16: "The Camellia"...