Dubai Shopping Festival 2016 Official Guide published in four languages

The Dubai Festivals and Retail Establishment (DFRE) - an agency of the Department of Tourism and Commerce Marketing (DTCM),  and the organisers of Dubai Shopping Festival, have published the DSF 2016 Official Guide filled with useful information for  residents and tourists on where to shop, be rewarded and be entertained over the month- long festival.

The DSF 2016 Official Guide is a 100-page handbook in four languages -  Arabic, English, Chinese, Russian – and packed with all the events, activities and handy tips that will help shoppers in Dubai to get the best out of the 32-day extravaganza.

The DSF Official Guide can be found at several locations across Dubai, including the Dubai International Airport, hotels, participating shopping malls, and other tourist hotspots and visitor hubs in the Emirate.

In the foreword, Her Excellency, Laila Mohammed Suhail, CEO of DFRE welcomes visitors to the latest edition of Dubai Shopping Festival and encourages them to experience the festival as they never have before. The festival has become more innovative and has been working closely with retailers to create special experiences for shoppers that are rewarding and exceptional.

The DSF 2016 Official Guide provides details of the exciting line-up of events and activities that are being held from 1^st January to 1^st February under the theme “Unwrap The Exceptional”.

Apart from the events and activities, the DSF 2016 Official Guide provides valuable information on the various malls, the shopping-linked raffle promotions, tourism attractions, travel tips, and car rental tips, to help visitors enjoy a hassle-free and pleasant  stay during DSF.