Dubai Week in China closes in Beijing

By olya Sunday, 17 May 2015 6:59 PM

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Dubai Week in China come to a close on Friday night with an evening celebrating the emirate’s rich cultural heritage, as well as China and Dubai’s shared passion for food and art.

The largest event to be staged in China showcasing Dubai was attended by more than 15,000 visitors, from government officials, business and thought leaders to members of the general public.

An interactive digital and multi-sensory exhibition — combined with themed evening events, along with meetings and thought leadership sessions with some of the entities spearheading Dubai’s economic development — enabled visitors to gain a deeper understanding of Dubai’s culture and heritage and how — through its strategic location and world-class infrastructure — the emirate can play a significant role in China’s One Belt, One Road strategy.

“Dubai Week in China was a great success — to welcome such a large number of visitors and introduce them to the potential that exists in Dubai was very satisfying,” said Hongbin Cong, Managing Director, Invest Dubai, Falcon and Associates. “Dubai Week in China really caught the imagination of the people of Beijing and the feedback has been incredible. ‘Surprised’ is a word I heard a lot: many people were very excited to learn beyond the Dubai that most people know; while the business community had fruitful meetings, forging new friendships and exploring opportunities of mutual benefit across business, tourism, culture and lifestyle.

The event was hosted by The Falcon and Associates initiative — in cooperation with the Chinese People’s Association for Friendship with Foreign Countries (CPAFFC).

“Dubai Week in China was a significant milestone in the development of economic and cultural ties,” said Madame Li Xiaolin, President of the CPAFFC. “From the many engaging conversations between the Dubai entities and the Chinese business community, inspiring increased levels of mutual understanding knowledge exchange, it was clear to see friendships form and foundations established for future collaboration. I am sure this is just the beginning of a long and fruitful partnership.”

The event was held in partnership with Dubai’s Department of Tourism and Commerce Marketing (DTCM) of Dubai, Dubai International Financial Centre (DIFC), Dubai Expo 2020, Emirates Airline, Jebel Ali Free Zone (Jafza), Jumeirah Group and Dubai’s Knowledge and Human Development Authority (KHDA) and several of the organisations made announcements.