The House of Breguet held a prestigious evening celebration to launch its latest Marine collection in Dubai, UAE to a selection of VIP guests. This occasion was also an opportunity to raise awareness about Race for Water Foundation. The event was hosted together with the local partner Rivoli Group with the attendance of Emmanuel Breguet, Vice-President, Head of Patrimony and Marketing, and Mounir Osman, Breguet Regional Brand Manager.
On the shores of the Dubai Creek, the Maritime cocktail evening took place in NOEPE, Park Hyatt. Overlooking the Creek’s Marina and the Dubai skyline from afar, the nautical environment offered a perfect setting for the Marine collection discovery.
The guests enjoyed the cocktail menu inspired by the sea as well as a variety of entertainment and live music while playing the beach-side sport of Petanque.
The new gents and ladies’ Breguet Marine collections pay homage to the legacy of the brand while reinterpreting the design codes in a contemporary way. Breguet has forged strong ties with the maritime world since the time of its founder Abraham-Louis Breguet, when the watchmaker was appointed the Chronometer-maker to the Royal Navy by King Louis XVIII of France in 1815.
The inspirations for the new Marine models are infinite: the guilloche designs of the dial crafted by hand evoke the sea as it laps the shore; the counter-weight of the seconds hand shows the maritime flag sign for B; the movement bridges decorated on a rose-engine suggest the decks of the boats… Guests were able to view a selection of exclusive timepieces in a private viewing area, in particular the Marine Tourbillon Équation Marchante 5887 and the diamond-set ladies’ Marine 9518 watches.
The Race for Water boat model was showcased during the evening to highlight the partnership which started in 2018 in keeping with the aim of Breguet President, Marc A. Hayek, to take an active role in protecting our planet. The vessel currently staying in Asia will continue its odyssey to arrive in Dubai for Expo 2020.
About Race for Water
A Foundation to Preserve Water. The Race for Water Foundation is an organization dedicated to water preservation and the ocean in particular. This indispensable resource is under massive threat from plastic pollution and must be protected. The Foundation aims to identify, promote and implement solutions that will give end-of-life plastic a value and create new sources of income for the people most affected by pollution. Using this innovative approach inspired by the principles of a circular economy and social entrepreneurship, Race for Water Foundation seeks to prevent plastic litter from reaching waterways and leaking all the way down to the ocean.
Breguet, established since 1775, embodies watchmaking excellence and forms part of the European cultural heritage, brimming with history and emotions. Its creations have been owned by the world’s most prominent individuals. Breguet’s famed archives record every watch sold since 1787. The timepieces emerging from the Manufacture Breguet are works of art rendered unique by artisans’ hand, and endowed with genuine soul. From the start, Breguet has woven close ties with science and astronomy. Breguet takes pride in offering exceptional models, such as the Marine Tourbillon Équation Marchante 5887, a Grande Complication model that marks the start of a new era for the contemporary Marine collection.