Etihad in deal to promote Abu Dhabi’s tourism appeal

UAE carrier, TCA and Miral Asset Management to drive growth of inbound, stopover traffic

12 November 2015

Etihad Airways has signed a Memorandum of Understanding (MOU) with the Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi), and also with Miral Asset Management (Miral), which oversees the development and management of a range of hospitality, sports, entertainment, retail and leisure destinations on Yas Island. The two MOUs aim to cement stronger ties between the three parties, and promote the global appeal of Abu Dhabi as a year-round tourist, business and cultural destination.

The signing ceremony, which took place today at the Ferrari World theme park on Yas Island, was attended by senior management and board members from Etihad Airways, TCA Abu Dhabi and Miral.

The exclusive partnership aims to see the three parties drive the growth of inbound destination and stopover tourism to Abu Dhabi by joining forces on various strategic activities, including co-branded marketing and communication, market intelligence and data exchange, cruise industry support, loyalty and affinity programmes, and business and leisure events within the emirate and around the world.