Experience Time makes its Middle East first edition debut in Dubai

Richemont Group and its Specialist Watchmaking Maisons launch Experience Time, a culturalinteractive experience aimed to shed a stronger light on the watchmaking industry in the MiddleEast, making its debut in Dubai from December 8th to 12th across the Maisons’ Flagship boutiquesin Dubai Mall.

Experience Time is the first event to be initiated by Richemont Group’s Specialist Watchmakers Division (SWM) in the Middle East. It is an immersion in the world of high watchmaking that invitesclients, watch connoisseurs and craftsmanship enthusiasts to discover the know-how of the prestigious Maisons, their history, novelties and shared passion for artistry.

Richemont’s Specialist Watchmaking Maisons: A. Lange & Söhne, IWC Schaffhausen, Jaeger-LeCoultre, Panerai, Piaget, Roger Dubuis and Vacheron Constantin will open the doors of their flagship boutiques in Dubai Mall to offer sophisticated and educational activations. Featuring avariety of experiences, blending historical craftsmanship and modern technology, EXPERIENCETIME is designed to reflect theidentity and DNA of each Maison.

“We are glad to bring this event to Dubai and to partner with Dubai Mall. Experience Time provides a unique opportunity for visitors to discover our Maisons’ savoir-faire and exceptional creations through our Maisons’ flagship boutiques. A truly interactive and immersive exhibition.”- Michael GuenounInternational Richemont Specialist Watchmakers Distribution Director& Global Chief Executive Officer of Time Vallée

“Initiatives such as EXPERIENCE TIME are whatwe define as elevated experiences. They offer visitorsan exclusive proximity to some of the world’s leading watch brands. We are delighted that anevent of this calibre is happening within the world’s leading shopping destination, Dubai Mall.”- a spokesperson of Dubai Mall.

Experience Timemakes its Middle East first edition debut in Dubai2Maisons Programmes

A.LANGE & SÖHNE

A.Lange & Söhne will offer its guests the opportunityto take a glimpse into the world of craftsmanshipduring an exclusive watchmaking class. They’lldiscover how much precision and attention todetail is key, and how challenging it is to performeach task to perfection, thanks to a series ofinteractions with a watchmaker coming straightfrom Glashütte.

IWC SCHAFFHAUSENIWC

Schaffhausen announces its participation at the ‘EXPERIENCE TIME’ event at Dubai Mall. With its extensive expertise in manufacturing precise and robust instruments, IWC brings the magic to its craftsmanship and elegance to its timepieces this December. IWC offers an intimate brand experience at the VIP cinematic lounge, exploring the IWC Colors of TOP GUN. This includes a walkthrough of the collection and a discovery of the metaverse through the oculus glasses, creating an out-of-the world adventure. IWC Schaffhausen has also developed a unique NFT that visitors can claim after the experience.

Celebrate IWC’s craftsmanship excelled in innovation while enjoying fresh refreshments and sweets at the IWC café.

JAEGER-LECOULTRE

In 1931, Jaeger-LeCoultre launched a timepiece that was destined to become a classic of20th-century design: the Reverso. Today, 91 years after the Reverso was born, the Maisoncontinually expands its creative and cultural universe through its collaboration with therenowned lettering artist, Alex Trochut who has created the new 1931 Alphabet.Jaeger-LeCoultre invites its guests to discover the latest signature of the Grande Maison,the 1931 Alphabet that will be offered as a new style of personalisation for engraving on a Reverso case-back. Guests will also have the opportunity to try their hand at the decorative craft of the Perlage machine used at the Manufacture.

PANERAI

Dive into the world of the Florentine brand and discover what makes Panerai iconic. Nestled within an Italian setting this activation will offer guests the opportunity to enjoy as trap customisation service within its boutique.

PIAGET

Piaget welcomes you in an exclusive and festive setup to discover a special exhibition of the Maison’s watchmaking records and boundary-breaking spirit, unveiling almost 150 years of watchmaking craftmanship. From world premieres to exclusive pieces blending the world of watchmaking and high jewellery, guests will be delighted by the Piaget Infinitely Personal service offering infinite possibilities of customization.

ROGER DUBUIS

Roger Dubuis will take guests on a high adrenaline journey with an exclusive experience in their secretroom. Putting Hyper Horology™at the center of everything, this experience will showcase the brand’shorological expertise and constant will to break the limits of the achievable.

Experience Timemakes its Middle East first edition debut in Dubai4VACHERON CONSTANTINWith a journey focusing on craftsmanship, Art and heritage, Vacheron Constantin offers a first-hand immersive experience through the world of high watchmaking. A unique opportunity to meet with artisans, explore the digital archives of the Maison, witness live strap customization or explore the fascinating world of Métiers d’Art.The history that is yet to be written is driven by two words: excellence and timelessness.This event, which has become un missable, will directly plunge guests into the group’s know-how and passion for the craft. To book appointments and experience unparalleled journeys across the Maisons, visit the Experience Time website at www.experience-time.co