If fashion is your passion, make it your profession! (Luiza Ave)

This summer Moscow will once again open its doors to representatives of the fashion world from the Middle East. From 10 to 13 June 2019, the Radisson Collection Hotel Congress Park will host the second season of the international project “Al Arabia Fashion Days”. The project is a unique platform for the interaction of the Russian public with the culture of the Arab world. Its goal is to establish cultural and business relations between Russia and Arab countries. The project of representatives of these countries was prompted by the rapidly growing interest of Russia in Eastern fashion, where a quarter of the population, namely 36 000 000 people are Muslims, prompted the organizers to create such a project.

For 3 days Al Arabia Fashion Days will visit more than 9000 guests from around the world. Among them are popular artists, film and show business stars, Arab sheikhs, princes and princesses, prominent politicians, representatives of embassies, state institutions and buyers. The venue of the event allows comfortably accommodating and enjoying the show more than a thousand people. Guests will enjoy 20 fashion shows on the catwalk of Demi Couture and Haute Couture 2020 collections. Before start of the fashion shows the guests will walk dazzling beautiful dresses on the purple carpet, being under the constant sight of cameras.

Anyone can get acquainted with the brands in the Showroom area, as well as Arab companies-producers of goods and services, exhibiting their products in the areas of Al Arabia Business Zone. At the end of each day, guests can relax and share their experiences with each other at the After Party & Trunk Show in one of the fashionable clubs of Moscow.

Famous couturiers AMATO COUTURE (Dubai, UAE) and Michael Cinco (Dubai, UAE) will open and close Al Arabia Fashion Days.

Launched in 2002 UAE, Amato, which means ‘beloved’ in Italian, is the brainchild of the much-awarded creative designer Furne One, who partnered with textile expert Rashid Ali, to build this Avant Garde label. From the very first collection, Amato touched a chord with the region’s fashion elite. Amato is UAE’s first global designer brand that has earned itself an international cult following – from royalty to international celebrities – super-model Heidi Klum and Tyra Banks to singing sensations such as Beyonce, Katy Perry, Jennifer Lopez, Nicki Minaj, Shakira, Nicole Scherzinger and Jessie J. are all loyal patrons of the paradigmatic couture house.

Dubai-based Filipino designer Michael Cinco is known for his crystallised couture gowns that have been showcased all over the world, wowing audiences from Paris to Miami. His star clients include Lady Gaga, Britney Spears and Jennifer Lopez.

The Calendar of Al Arabia Fashion Days 2019:

1) April 24 - Press conference with the General Consulate of the Russian Federation in Dubai and Northern Emirates (Dubai).

2) June 9 - Al Arabia Business Forum with partners and designers of the project together with SBI “Small Business of Moscow”.

3) June 10-12 Al Arabia Business Zone– exhibition of Arab and Russian business, exhibition of manufacturers of goods and services of Arab and Russian companies, a place for B2B and B2C meetings, where each of the foreign partners will be able to demonstrate their products or services to attract potential customers and partners.

4) June 10 - 12 - runway shows of Arab and Russian designers, as well as the work of the Showroom area.

5) June 13 - Gala dinner and ceremony of Al Arabia Fashion Awards from the international jury of the project.

Organizer: MEROVING PRODUCTION (co–organizer Arab Fashion Week in Dubai, official representative of Arab Fashion Council in Russian and CIS; co-organizer Designers&Brands in Beirut, Lebanon, the official representative L.I.P.S. Management in Russia and CIS).

With support of

· Russian Govermet 

· General Consulate of the Russian Federation in Dubai and Northern Emirates;

· Arab Fashion Council;

· Synergy Business School;

· Hotels Key

· Marium Boutique.

Official stylists: REVLON

On April 24 in Dubai was held a press conference with the General Consulate of the Russian Federation in Dubai and Northern Emirates. The press conference was held in Atelier M Pier 7 – Art Deco inspired lounge, characteristic by bold geometry, is pure definition of style. During the day this is a perfect venue for celebrations or important corporate events).

Speakers were presented:

Luiza Ave - Founder and CEO of Al Arabia Fashion Days;

Anton Shagarov - the General Consul of Russia in Dubai and Northern Emirates;

Antonio Rubel - Chairman of ARAB FASHION COUNCIL

Alexandra Blanco - Director of Hotels Key (tourism office Visit Russia in the Middle East);

Victoria Babkina – Partnership Director of Synergy Business;

Rashid Ali  - CEO  of the brand AMATO Couture. Headliner of the first and second seasons.

Michael Cinco –  CEO  of the brand Michael Cinco (headliner of the second season).

Lara Tabet – Luxury brands Ambassador & TV host, moderator of press conference

Aashifa Saleem – Ambassador of AAFD in UAE, international events producer.

The aim of the conference was to establish cultural relations through the fashion industry, as well as business relationships for export-import oriented business and attract the flow of Middle Eastern tourists to Russia and Russian tourists to the Middle East.