IWC Schaffhausen and Santoni mark milestone five year partnership in Dubai with exclusive event

Renowned Swiss watchmaker IWC Schaffhausen and Italian high-end shoe manufacturer Santoni celebrated their successful partnership in Dubai last evening. Since 2011, Santoni has been producing exclusive leather straps for some of IWC’s most iconic timepieces. The hand painted straps feature a special patina and wonderful gradations of colour.

IWC Schaffhausen and Santoni share a philosophy of excellence and perfection, as well as a love of craftsmanship and beauty. These values form the foundation of a successful partnership that was initiated five years ago. To celebrate their collaboration, the two brands recently invited a select group of VIP guests to an exclusive dinner at The Artisan restaurant in Dubai. “We are honoured to have Santoni, a pioneer and perfectionist in their industry, as a partner. Their straps perfectly complement some of our most iconic timepieces”, explained IWC Regional Brand Director Luc Rochereau. Giuseppe Santoni, who manages the company in the second generation, added: “I am thrilled to be in Dubai. It has always been a great pleasure for us to work with IWC and to style their watches with our straps.”

Santoni’s hand- dyed leather straps add to the exclusivity

Santoni is renowned for its elegant, handmade leather shoes. Master craftsmen use original dye recipes to apply up to 15 different colours to the leather in a process that can require many hours of work. The same craftsmanship is used to create the hand-dyed leather straps that are manufactured exclusively for IWC. Today, some of the most iconic timepieces from the Portugieser and Portofino collections are firmly held on their owners’ wrists by straps from Santoni. The Portugieser Perpetual Calendar (Ref. 5034), for example, is available with a dark brown or black alligator leather strap, or the Portofino Automatic Moon Phase 37 (Ref. 4590) is offered with a dark blue, black, dark brown or green alligator leather strap.

IWC SCHAFFHAUSEN

With a clear focus on technology and development, the Swiss watch manufacturer IWC Schaffhausen has been producing timepieces of lasting value since 1868. The company has gained an international reputation based on a passion for innovative solutions and technical ingenuity. One of the world’s leading brands in the luxury watch segment, IWC crafts masterpieces of haute horlogerie at their finest, combining supreme precision with exclusive design. As an ecologically and socially responsible company, IWC is committed to sustainable production, supports institutions around the globe in their work with children and young people, and maintains partnerships with organizations dedicated to climate and environmental protection.