L’Occitane En Provence and Karen Wazen to launch a beauty box in the Middle East

L’Occitane En Provence and Karen Wazen have collaborated to launch a beauty box in the Middle East on the May 9^th, 2022. As a brand that truly believes in being cultivators of change, this box is dedicated to highlighting one of L’Occitane’s six commitments, Women Empowerment. Karen Wazen, a successful entrepreneur, and social media influencer is L’Occitane’s CSR brand ambassador to represent a key pillar to the brand.

The proceeds of this beauty box will be donated to foundations that will support the funding and training for women across the region.

A large barrier for women entrepreneurs in the region is the lack of business experience or knowledge in certain areas, preventing them from effectively running and growing their businesses. This collaboration is dedicated towards the funding of 3 to 4 workshops for women entrepreneurs in the GCC region. The aim is to focus on women with economically challenged backgrounds and those who lack access to training and funding, predominantly originating from countries including Lebanon and Jordan.

The main objective of these workshops is to give the participants the opportunity and guidance to increase their knowledge on financial independence, initiate their business knowledge and cover practical information that would be beneficial and insightful to build the steppingstones to their own business journeys.

Karen Wazen was selected as the brand’s CSR ambassador for the year 2021-2022 as she is an inspiring entrepreneur, mother, wife, and influencer to all women in the Middle East. With over 7 million followers on Instagram, she has gained tremendous support and genuine love from thousands of followers from around the world because of her raw, natural, and authentic aurora. Furthermore, she has been a key inspirational figure in the Women Empowerment movement by breaking the stereotypes for Arab women and paving the way to the younger generation.

In an interview with Karen Wazen for this collaboration, she expressed her gratitude towards this project:

“I am so proud to be working and representing a brand with a purpose such as L’Occitane. This collaboration speaks to every woman, to remind every woman that she is enough. As a woman myself and a mother of two daughters I believe that we all play an important role in empowering each other. We are limitless and stronger together.”

Karen’s Beauty box will consist of L’Occitane’s bestselling products, 3 full size items and 2 miniatures that will be sold at a discounted price.

• Almond Shower Oil 250 ml
• Shea Butter Soap 100G
• Almond Milk Concentrate 50 ml
• Shea Butter Hand Cream 75 ml
• Immortelle Overnight Reset Serum 5ml