Mall of the Emirates Collaborates with Barbie to Bring First-ever Haute Couture Collector Exhibition in the Middle East

Majid Al Futtaim, the leading shopping mall, retail and leisure pioneer across the Middle East and North Africa, today announces the arrival of the original fashionista - Barbie® - in celebration of Mall of the Emirates’ 10^th anniversary. Over the course of September, the leading mall for style and luxury fashion will host two exciting, diverse, and exclusive collaborations for Barbie® fans and women of all ages.

Mall of the Emirates will unveil the first-ever haute couture Barbie® Collector exhibition in the region, as  the iconic doll whose style has inspired and entertained generations of young girls, will take centre stage in a chic Parisian setting from September 2-8.

The display, located at the Central Galleria, will debut a series of 24 limited-edition Barbie® dolls, each with stunning hand-crafted designer outfits, inspired by signature looks from the catwalk shows, from a collection which has been developed over 50 years.

Giving those who have grown up with Barbie® a chance to reminisce, the Barbie® Collector exhibition sees the legend in replica outfits of high-end fashion houses such as Hervé Léger, Christian Dior, Oscar de la Renta, Monique Lhuillier, Versace, Zuhair Murad, Christian Louboutin, and many more.

On September 9-14, little ones can experience the glamorous world of the modern-day rock star with Barbie® Rock’n Royals. Young girls can experiment with sparkle as they get glammed up with nail art at the Barbie Hand Spa, and have fun with temporary Barbie® motif tattoos. A great outing for the younger generation of Barbie® fans, groups of girlie friends can pretend to be a pop star getting ready for a stage show.

Hussain Moosa, Associate Director for Mall of the Emirates, said: “Mall of the Emirates is thrilled to partner with the star that is Barbie®, as part of our milestone 10^th anniversary celebrations. A momentous occasion for the mall, we wanted to create great moments for everyone, everyday through offering unique experiences for Barbie® lovers of all ages – appealing to all generations who love the brand.”