Natuzzi gives largest store in the world a new look

By admin Wednesday, 27 May 2015 4:59 PM

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Dubai, UAE (May 27, 2015) – Natuzzi Italia, Italy’s most widely recognized furniture brand, presents a new look for the Dubai store, their largest in the world, reflecting elegance and inviting ambiance for customers looking for luxurious “Made in Italy” home furnishings and accessories.

Located along Sheikh Zayed Road, the expansive store now features modern decorations highlighted by high ceilings and tall pillars. The podium circle area decked with hundreds of LED lights is the main attraction of the store. Each element represents the beautiful and luxurious taste of Mr Pasquale Natuzzi, founder, chairman and CEO of Natuzzi Group. The colours of the wall, the combination of gray and black floors, the floating counter, curtains and dividers of different design, materials and sizes express beauty and are perfectly in tune with the elegant surroundings.


There is a dedicated section for Re-vive, a new Natuzzi Group brand, which is the world’s first and only recliner capable of adapting to body movements, guaranteeing unprecedented comfort. The chair cocoons you in a healthy supported posture to refresh the body and allow the soul to revitalize in whatever way works for you.

The store also houses the Natuzzi Design Studio which has been established to cater to clients looking to create a home that reflects their style. Customers can visit the studio and a design expert will assist them to achieve the look that they want. Here, a new 3D virtual space planning program combined with on-site finish and fabric samples enables designers to work on their client’s living quarters helping them visualize the end results in real time.

Mikdad Bhabhrawala, CEO of Western Furniture said, “As sole distributors of the world renowned sofa maker Natuzzi Italia, we at Western Furniture are very proud to present our newly renovated Natuzzi Store on Sheikh Zayed Road. The design of the store reflects the latest trends and taste of the brand’s clientele. As it is also the brand’s largest showroom in the world, this indicates the tremendous importance and relevance of the fast growing and dynamic furniture market of this region in general and Dubai in particular”.

Gayatri Dongre General Manager, Marketing and Purchase Western Furniture said, “The iconic store has always been beautiful. However, we needed to re-present Natuzzi as per current brand standards. As one of the worlds’ most recognised names in furniture, the Italian brand’s luxurious and innovative collections appeal to a wide range of consumer groups and I take this opportunity to welcome one and all to the newly renovated showroom.”

The Dubai store is one of Natuzzi Italia’s flagship locations along with Milan, Paris, Madrid, Sydney, Shanghai, Seoul and the newly opened store in New York. The brand has 290 global store locations and 1,192 points of sale. Natuzzi Italia is made entirely in Italy where the company controls all aspects of design, materials and production, and from which it draws inspiration for a way of living.

Discover Natuzzi Italia’s exciting new collections now available at its palatial and innovatively re-designed showroom located on Dubai’s Sheikh Zayed Road between the 2nd and 3rd interchange.


Founded in 1959 by Pasquale Natuzzi, the Natuzzi Group designs, manufactures and sells an extensive collection of sofas, armchairs, furniture and home furnishing accessories. The Natuzzi Group is the largest Italian furniture company and the only global player in the sector, with 7 production plants, 12 sales offices and over 1,200 points of sale across the world. Ethics and social responsibility, innovation, industrial know-how and the integrated management of the entire value chain are the strengths that have made the Natuzzi Group the market leader. Natuzzi S.p.A. has been listed on the New York Stock Exchange since 13 May 1993. The Group is certified ISO 9001 and 14001.