A night that was “born to be gold”

Bvlgari swept the London Fashion Week crowd off its feet with a stunning celebration for its Serpenti Seduttori women’s watch collection.

One of the highlights of the City’s chicest week, the evening event was an exhilarating way to fête the collection that was Born to be Gold, and to introduce its three latest Serpenti Seduttori styles — the first models from the line

having made their debut at Baselworld 2019. A radiant occasion devoted to the preciousness of time itself, the night culminated in an exclusive performance from BRIT Award-winner Ellie Goulding.

 Bvlgari CEO Jean-Christophe Babin welcomed a glittering guestlist of British and international celebrities, media and influencers including Lily Aldridge, Lily James,

Naomi Scott, Laura Harrier, Lucy Boynton, Carey Mulligan, Hikari Mori, Lady Kitty Spencer, Lady Amelia Windsor, Maya Hawke, Anna Cleveland, Sabrina Elba, Julia Restoin-Roitfeld, Hiba Abouk, Emilia Schüle, Daniel Lismore.

The evening kicked off with cocktails, as guests gathered to watch the unveiling of the new styles. Afterwards, attendees moved to the first floor of the RoundHouse to indulge in an exclusive dinner featuring dishes inspired by the night’s golden theme.

After dinner, guests were treated to a special performance by Ellie Goulding, which segued into dancing, courtesy of DJ Heron Preston, who manned the decks and kept partygoers moving until the wee hours of the night.

An homage to the warmth and splendour of gold, the Serpenti Seduttori collection features styles in all three shades of gold which are at the heart of the collection: rose, white and yellow.

To complete the Serpenti Seduttori assortment, Bvlgari is now introducing three new styles featuring a steel case and bracelet or steel case and bracelet with a rose gold bezel with or without diamonds.