Dubai vehicle plate '7' sold for record Dh55 million

All proceeds from the sale of the number plates and phone numbers will go to the One Billion Meals campaign

Dubai’s ‘P 7’ number plate has set a new record as the most expensive license plate in the world after a bidder paid Dh55 million ($15 million) for it.

The auction, held at the Four Seasons Hotel in Jumeirah, was organised by Emirates Auction, Dubai’s Roads and Transport Authority, Etisalat and Du, and raised nearly AED100 million ($27 million) for the One Billion Meals campaign, which aims to combat global hunger.

The ‘P 7’ plate attracted a bidding war between several people who were keen to break the existing record set in 2008 when a businessman paid AED52.2 million for Abu Dhabi’s number 1 plate.