Region’s renowned singer Balqees brings glitz and glamour to DSF at exclusive dinner by Korloff

Function at Korloff Boutique, The Dubai Mall highlight of DSF’s Gold and Jewellery Theme

Luxury jewellery, watch and accessories brand, Korloff hosted an exclusive dinner at their boutique in The Dubai Mall on 11 January that was attended by several distinguished guests including Arab celebrity and the region’s renowned singer Balqees, who was the Guest of Honour, along with some of the brand’s high-profile customers.

The special dinner was arranged by Korloff as part of the wide range of gold and Jewellery-themed events of the ongoing 21^st edition of Dubai Shopping Festival, organised by the Dubai Festivals and retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (DTCM

The dinner was also attended by H.E. Excellency Laila Mohammed Suhail, CEO of DFRE, as well as Reem Abu Samra, who graced the occasion on behalf of Korloff.

Apart from her exceptional talent as a singer, Balqees is well known for her performance in Al Faris, or The Knight, an epic musical play inspired by  the poems of His Highness, Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President and Prime Minister, and Ruler of Dubai.  

Commenting on the DSF-related dinner , H. E.  Laila Mohammed Suhail, CEO of DFRE, said: “This is a fantastic initiative by Korloff to bring together very special guests and celebrities to enjoy a unique in-store dinner. Korloff have been supportive of the Dubai Shopping Festival 2016 offering special promotions and rewards to shoppers this DSF.  The event also brings to the fore the various initiatives launched by leading retailers and brands in Dubai to run their own attractive activations during DSF 2016. I would also like to take this opportunity to congratulate Balqees on her amazing performance in Al Faris that was held from the  6^th – 9^th January. It was a brilliant platform to showcase her amazing vocal talents.”

In remarks at the dinner, Balqees said: “I would like to thank Korloff for organizing this dinner.  This is an excellent way for us to enjoy the Gold and Jewellery theme during the Dubai Shopping Festival, and I really hope shoppers enjoy the rest of the festival, as missing Dubai during DSF is like missing out on half of life’s experiences. There no doubt about it, you will always find Dubai at its very best during DSF ”.

Guests at the dinner were also treated to a walkabout inside the store by models showcasing the premium, high-end bridal collection of Korloff Jewellery and served with some of the finest cuisine prepared exclusively for the Korloff guests by top chef Pierrick Cizeron.

DSF also ran a social media competition for fans of Balqees, giving them the chance to attend the dinner and meet their idol at Korloff. Rawda Rabie, an Egyptian media student at the University of Sharjah, won the chance and said, “I followed the DSF account and saw the post about the private Korloff dinner with Balqees. I liked the challenge "why should we choose you" so I gave it a try. What did I have to lose? I received a Direct Message the next day telling me that I had won. I was surprised but very happy. It felt really special moment for me."

"From the minute I entered the store I knew that this was going to be a completely new experience. The environment was something that I will never forget, and it was certainly a once in a lifetime chance. I'm so glad to have met Balqees in person. I really love her and I always wished to meet her. I would really like to thank DSF for making my dream come true. I never thought it could be so simple. I support this festival because it gives people from all over the world incredible opportunities and offers exclusive and unique events."

DSF runs until 1 February offering residents and visitors from around the world the opportunity to enjoy a unique shopping experienced filled with exceptional rewards and numerous world-class events and activities.