Roger Dubuis introduces its concept ‘Dare to be Rare’

Dubai: 2017 sees Roger Dubuis take the fast track with the introduction of stunning world premieres as well as the big reveal of its brand-new alliance with Pirelli, a perfect match on all key levels and a kindred spirit in delivering money can’t buy experiences. A stunning embodiment of what can happen when visionary engineers meet incredible watchmakers.

Roger Dubuis has accustomed its followers to the annual unveiling of world premieres from its ever-busy innovation pipeline, which represents the almost ‘organic’ result of the Manufacture’s ongoing investments in Research & Development.

2017 is no exception, as the Manufacture introduces its ‘Dare to be Rare’ concept summing up its bold approach to watchmaking and its determination to take the road less travelled. This perpetually forward looking attitude is expressed through a combination of ‘progressive complications and disruptive materials’ inspired by performance-oriented industries.

These overarching principles are vividly summed up in two ground-breaking Excalibur models developed in collaboration with Pirelli, as well as through a pair of world-first innovations. The Maison also proudly presents dynamic new iterations of models that have already found their place on techand design-lovers’ wrists around the world.

Excalibur, the iconic and deliberately extravagant Roger Dubuis collection, is embedded in the DNA of the Maison. It epitomises the boldly adventurous nature of a Manufacture that has always been determined to stay several laps ahead of the pack. It also provides the perfect showcase for the Astral Skeleton principle of star-patterned skeleton movements, now frequently paired with the signature Spider concept that extends open working beyond

the calibre to encompass key external watch elements.

Visitors to the SIHH will immediately pick up the engineering-driven vibe rocking the Roger Dubuis world and entirely in sync with the explosive, iconoclastic stage-setting. The deliberately destabilizing decor showcases

the Maison’s talent for shattering codes and blasting conventions, fragmenting them into apparently disparate splinters and then reassembling them in entirely novel ways – as exemplified by a stunningly avant-garde visual interpretation of the Manufacture itself.

The Roger Dubuis ‘disruptive materials and progressive complications’ mantra is forcefully expressed through its ongoing challenge to all-comers: Dare to be Rare.

Earth, water, air and _re: the elemental, alternately smouldering and scorching forces of aesthetic and technical designs are brought to blazing life in a devastatingly beautiful Excalibur eruption.

Craters, fissures, seething magma, an interplay of geometry and asymmetry reminiscent of the Astral Skeleton signature… all herald a tectonic shift, a quantum leap into the next Excalibur aeon.