Over the weekend, Dubai’s most streetstyle savvy and influential cool kids dropped by the most anticipated booth at Sole DXB – Les Benjamins. Founder and Creative Director Bunyamin Aydin welcomed, in true Les Benjamins’ style, American superstar, rapper, singer, actor Mos Def, along with esteemed friends of the brand Ali Cha’aban, Cheb Mo, Eddy Omr, Chndy, and influencers /creatives including Jessica Kahawaty, Tala Samaan, Mr Moudz, Dima Al Sheikly, Ola Farhat to name but a few.
Showcasing an exclusive pre-drop of the SS20 men’s and women’s collection which takes inspiration from Korea's most popular cross-country bicycle trail from Seoul to Busan; Les Benjamins also unveiled (for the very first time) a women’s only shoes and bags line as well as a one-off collaboration capsule collection with Lebanese artist, Ali Cha’aban.
Bunyamin’s capsule collection with Ali Cha’aban featured hoodies and t-shirts as well as unique lifestyle pieces. The collaboration was inspired by Aydin’s and Cha’aban’s common love and passion for carpets and patterns and explores Cha’aban’s nostalgic signature along with Aydin’s love for diverse cultural landscapes.
During Sole DXB, held on the 6th and 7th of December 2019 at D3, Lamia Al Otaishan Aydin, Head of Womenswear at Les Benjamins debuted the women’s SS20 shoes and bags capsule. Along with Bunyamin Aydin, Founder and Creative Director, both were present at the elaborate Les Benjamins booth concept featuring a unique retail pop-up.
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