Unique Persona opens a new beauty season in Dubai

On September 30, 2026, Unique Persona will host The New Beauty Season, the brand’s flagship event for the 2026/2027 season, bringing together clients, partners and industry opinion leaders around a broader approach to beauty, where self-care becomes part of everyday life.

The invitation-only evening will take place in an Elegant Chic setting and will introduce one of the brand’s key initiatives for the new season: the Beauty Map.

Designed as a two-month partner journey, the Beauty Map will connect a selection of Dubai’s beauty, health and wellness brands, including The Brain & Performance Centre (A DP World Company), Longevium, SLO Private, Averin and Unique Persona. Guests will be able to explore the participating brands and access special offers throughout the initiative.

The Beauty Map will culminate in December with a final prize draw featuring gifts and experiences from partners including iS Clinical, Arway and Makkiyah Car Rental.

The event is being held with the support of the Russian Business Council.

The concept reflects Unique Persona’s broader vision of beauty as a more holistic and personal experience. “We created The New Beauty Season to show that beauty is not about a single treatment, but about a conscious lifestyle and everyday self-care. The Beauty Map brings together some of Dubai’s leading projects and gives every woman an opportunity to express her individuality while staying true to herself,” says Yulia Podgornaya, Founder of Unique Persona.

This philosophy also shapes the brand’s wider approach. Unique Persona is a premium beauty and aesthetic medicine brand in Dubai founded and led by Yulia Podgornaya. Around its core beauty offering, the brand is building a community of clients, partners and industry experts who view self-care as an ongoing lifestyle rather than an occasional treatment. Its flagship events serve as a platform for this community, bringing together different areas of beauty, wellbeing and personal care while creating opportunities for new connections and collaborations.