On Monday night Messika put on a dazzling display in the heart of Downtown Dubai with a one-of-a-kind celebration that lit up the Burj Khalifa. Honouring Messika’s 10-year anniversary in the United Arab Emirates, and the opening of the Maison’s new flagship boutique within The Dubai Mall, Valérie Messika illuminated the entirety of the world’s tallest building with an alluring and magnetic video featuring Kendall Jenner, the face of Messika’s 2022 campaign.
The monumental occasion paid tribute to Downtown Dubai by Emaar, the iconic neighbourhood where the Maison was first introduced to the UAE 10 years ago. Valérie Messika pushed the activation button for the exclusive illumination in the presence of Ahmed Seddiqui & Sons, the brand’s long-term local partner, to usher in an exciting new decade for the brand in the UAE.
A New Flagship Boutique – The Dubai Mall
Building upon its local and global success, Messika unveils its newest Dubai flagship located within the Grand Atrium of The Dubai Mall in Downtown Dubai.
The spacious 70 square meter boutique represents Messika’s second retail experience within the celebrated luxury shopping destination. Imagined by Valérie Messika to reflect the Maison’s values, the contemporary boutique radiates effortless modernity and creativity with a minimalist aesthetic accentuated by majestic high ceilings and curved graphic lines. The combination of white marble and alabaster, highlights of yellow gold metal detailing alongside bevelled mirrors, all channel Messika’s inherent penchant for breaking free from traditional jewelry codes to rewrite the essence of timeless luxury, with uncompromising savoir-faire.
The boutique’s grand room plays host to the Maison’s signature collections, extending an invitation for visitors to step into Messika’s transgenerational fashion and rock universe. Unique to the new boutique is the dedicated Bridal & High Jewelry Room, which immerses clients into the visionary mastery of Messika’s Parisian atelier through a focus on the Maison’s high jewelry creations. A private VIP room completes the immersive experience, heightened only by an exclusive in-house bar offering delicate refreshments and desserts.
The Maison is honored to present an extraordinary curation of high jewelry pieces, selected especially for the opening of the new boutique. The exclusive UAE 50 Lucky Move editions, developed in collaboration with Ahmed Seddiqi & Sons in tribute to the UAE’s golden jubilee, will also be available.
The opening of this boutique marks the arrival of Messika’s 3rd boutique in Dubai, 4th in the UAE and 14th in the Middle East region.
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