The Power of Plant-Based Living: Insights from Simon Hill on Nutrition and Wellness

Simon Hill, a qualified nutritionist, best-selling author of The Proof is in the Plants, and the host of the globally popular podcast and social channels The Proof, sits down with Aviamost Magazine for an exclusive interview. He brings a wealth of knowledge to the conversation as we explore the incredible benefits of plant-based diets, the importance of healthy eating, and the overall impact of lifestyle choices on long-term wellness.

Can you tell us more about eimele® as a plant-based product, its key benefits, and the concerns that it addresses?

eimele® is a unique, premium functional nutrition brand that harnesses the immense potential of plants. What sets us apart from the rest is our unwavering dedication to delivering scientific, evidence-based, premium formulations to catalyse our customers’ journey towards a healthier lifestyle for the common benefit of the planet and individuals. In the fast-paced modern world, individual health is rapidly deteriorating due to widespread concerns like poor metabolic health, cardiovascular diseases, and diabetes. This can be attributed to changes in our diet, environment, and lifestyle.

At eimele®, we leverage the power of science, best-in-class ingredients, and plant-based compounds like phytonutrients to promote overall health and longevity. For instance, ‘Calibrate Reds’ which is our hero product contains multiple ingredients that are scientifically proven to help reduce hunger, slow down the rate at which carbohydrates and glucose enter the bloodstream, and reduce fat buildup in organs. Moreover, these ingredients are used at specific doses to ensure that our customers reap maximum benefits as backed by science.

How are the ingredients sourced?

We rely on a global network of highly reputed suppliers for raw material sourcing and ensure that all our products undergo third-party testing for quality assurance. Since our customers expect utmost transparency, we make sure that our products are not only effective but also safe. Furthermore, all our ingredients are free from heavy metal contaminations, prioritizing safety and efficacy to mitigate side effects.

Lack of consumption of fruits and vegetables has emerged as a global concern, especially among Gen-Z and Gen-Alpha, who mostly prefer highly processed foods. What steps can be taken to address nutritional deficiencies among younger generations?

Our products are tailored for adults over the age of 25, since health concerns like weight gain and metabolic decline become apparent in one’s 30s and 40s, unlike young people who may not be adversely impacted by poor diet habits. However, improving youth nutrition is a pressing concern that requires more attention, especially as processed foods are becoming cheaper, and healthy foods are becoming more expensive, reducing their accessibility. Youth education plays an important role in this regard, and it is important to spread awareness about the significance of a good diet in ensuring sound health in adulthood. While discussing the benefits of good nutrition with them, it is also important for parents to adopt healthy diet habits, acting as role models for children to emulate. Hence, by incorporating our products into their diets, parents can set a good example for their children and promote positive changes.

As you said, processed food is cheaper, as opposed to products like yours which are slightly more expensive. Even though these are science-based products, how do you convince a potential customer to adopt them, despite their price?

These days, individuals in their 30s, 40s and 50s are becoming more health conscious. Hence, they are prioritising the effectiveness of products over their price. Moreover, statistics show that over 90 per cent of people lack a balanced diet, and up to 87 per cent don’t consume enough fruits and vegetables. Our experience with markets in Australia, New Zealand, China, and the US demonstrates that when people are presented with real proof, they believe. Furthermore, those who have tried countless cheap and ineffective supplements, are willing to pay more for highly potent, science-backed products like ours, even if they are more expensive.

What is your take on the ongoing plant-based and animal-based diet debate? What are the long-term health benefits of each?

This debate has existed for centuries and will likely continue. Rather than focusing on arguments favouring either side, we rely on science alone. For instance, it has been scientifically proven that diets rich in fibre, fruits, and vegetables provide essential vitamins, minerals, and phytonutrients that enhance resilience and reduce disease risks. Emerging research also shows that phytonutrients, which are found only in plants, play a key role in building the body’s immunity against chronic diseases. Plant-based diets are low in saturated fats, aiding in the reduction of cardiovascular disease, stroke, and dementia risks. Though animal-based diets are promoted for weight loss, it is the removal of ultra-processed foods that promote healthy weight loss rather than meat consumption. Various diets promise healthy weight loss, hence, it’s critical to choose the one that offers the most long-term health benefits. Furthermore, one need not follow a strictly plant-based diet to achieve positive results. The Mediterranean diet, which features an eclectic mix of fruits, vegetables, legumes, and whole grains, allows room for fish, dairy, and red meat. Hence, the key focus of individuals aiming for weight loss should be to achieve a healthy life, free from long-term health risks.

These days, a lot of women suffer from PCOS. Are there any specific products or diets tailored to enhance the health of women?

The core product of eimele® aims to improve metabolic health which is crucial for women suffering from PCOS. A key concern with this health condition is insulin resistance, and our product can help lower post-meal insulin levels. It also contains Marcel, an ingredient that is clinically proven to promote fat burning in critical organs like the liver, and reduce visceral fat, both of which are important for managing PCOS. While we currently do not offer thyroid-specific supplements, our approach focuses on promoting overall metabolic function. A major challenge in today’s world is the easy availability of hyper-palatable, calorie-dense foods. Genetically, humans are wired to seek high-calorie foods for survival, but in today’s world, this trait can be a cause of obesity. Hence, our products aim to promote weight management through balanced nutritional support. We also offer essential rainbow and green formulas that deliver a full spectrum of vitamins, minerals, and phytonutrients. These supplements are highly beneficial for those on low-calorie or low-quality diets to fill nutritional gaps.

What is the significance of these products for consumers in the Middle East?

In the Middle East, even healthy food options are often sold frozen, transported over long distances, or packed in ways that reduce nutrient density. In such a scenario, our rainbow product delivers essential vitamins, minerals, probiotics, and digestive enzymes to complement and complete local diets. Moreover, our products address the nutritional gaps that might arise from the region’s growing interest in global diets and rising fast food culture. Though there is a burgeoning demand for effective nutritional solutions in the region, the market has limited availability of science-backed, evidence-based products. We aim to fill this gap by providing our best-in-class products that promote overall well-being, supporting both short-term needs and long-term health goals.