Air Miles Goes Digital

Air Miles, the region’s leading loyalty programme, has gone digital with a new app and website to make collecting and spending Air Miles more convenient for customers.

The app, Air Miles ME, is available on Android and iOS and can be used when shopping with Air Miles partners such as Spinney’s and Sharaf DG to accumulate miles which can then be redeemed for rewards including  airline tickets, holidays, electronics and luxury goods.

As well as allowing customers to collect miles, the app includes exclusive offers from a new partnership with the Entertainer. Other features to look out for in the app include Air Miles Monday: a weekly promotion where offers with a total value of Dh2,500 will be up for grabs.  All customers need to do is redeem 100 Air Miles in order to take advantage of the offers.  Offers that customers can enjoy in the app over the coming weeks include:

• Buy 1, get 1 free on any hot or iced drink from Costa Coffee
• Buy 2 hours, get 2 hours free with Asfar Yachts
• Buy 1, get 1 free on a 40min Seawings sea plane tour
• Entertainer offers from Azalya, Chinese Village, The Deck, Icon Bar & Lounge, Jamie's Italian, La Veranda - Jumeirah Beach Hotel, Maple Leaf, Tolosa, South Street Burger Co, Fuddruckers, Jungle Juice, Miyabi Sushi & Bento, Miyabi Sushi & Bento, Casa De Tapas, Al Hambra, Certo and more

Paul Lacey, Managing Director of Air Miles Middle East said: “The new app is the easiest way to enjoy Air Miles. We’ve all become glued to our phones, so what better way to make sure you never miss out on a great offer or the opportunity to collect Air Miles.” 

Customers can also use the app to redeem Air Miles for e-vouchers that can be used in-store. Regular product offers and competitions will also be made available with prizes including free flights with Virgin Atlantic, shopping vouchers, diamonds, gold, e-vouchers and phones.

“Introducing the new app is just the first of many exciting changes taking place at Air Miles this year,” continued Lacey. “We’ve listened to what our members want and are developing our programme to ensure it complements their needs; helping to make life that little bit easier and more enjoyable with great rewards for their continued loyalty to their favourite stores and brands.”

About Air Miles Middle East:

• Air Miles is the region’s largest loyalty programme, with more than 1.5 million members across UAE, Bahrain and Qatar
• It has issued over 110 billion Air Miles to date, with over 60,000 members redeeming for rewards in 2015 alone
• The programme registers 6,000 new members on average each month and records over 8,000 card swipes a day

• Air Miles participating partners operate throughout each of the top ten UAE malls
• Further information about Air Miles is available at www.airmilesme.com