‘Don’t crack under pressure’ TAG Heuer’s tag line advises (but unfortunately one of its brand ambassadors did). It’s bright and white Aquaracer 300M now comes in a bolder 43mm size with the feminine version featuring a fully ceramic case. Water resistant to 300m, it is powered by a Swiss quartz movement and boasts a ceramic bracelet. It also comes in an all black version with diamonds around the bezel and a black version with rose gold bezel.
Zenith’s new 36mm Elite... Read More
At the premiere of Jodie Foster’s ‘Money Monster’, held at the 69th Cannes Film Festival, Oscar winning US actress Julia Roberts dazzled in a platinum necklace from Chopard’s Red Carpet Collection featuring a pear-shaped emerald (52.76cts) and diamonds (43.41cts), along with a ring in 18k white gold set with a pear-shaped emerald and diamonds and a pair of diamond studs, both from the High Jewelry Collection. Chopard marks its 18th year as official partner of the event and unveiled its Red... Read More
Show off your passion for sporty driving on your wrist: in the race against time, Ice-Watch is launching a premium collection in the livery of the prestigious motor manufacturer, BMW. Common values run through a comprehensive range of 16 models, efficient and attractive 'three-hand' racers. Design and elegance are in pole position! Each model features a rugged contoured case in 316 L steel, a knurled steel bezel that resembles a wheel rim and a dial laid out like a dashboard. Around the... Read More
Piaget, the luxury watchmaker and jeweler, announces award-winning actor Ryan Reynolds as its international male brand ambassador for Piaget watches.
“Ryan Reynolds delights audiences around the world with a blend of elegance and charisma. His remarkable and daring on-screen performances paired with his magnetic good looks have earned him a place as one of Hollywood’s leading men,” explains Philippe Léopold-Metzger, Piaget CEO. “Like Piaget, he fearlessly brings creativity to his art... Read More
The La Grande Classique de Longines collection perfectly embodies the aesthetic tradition of the Swiss brand known for its winged hourglass logo. The ultra slim profile of the specially designed round 29mm stainless steel case endows it with timeless elegance captured by the powerhouse talent and Oscar-winning British actress Kate Winslet. Featuring a black lacquered polished dial with diamond hour indexes and silver polished hands it houses the L420, quartz calibre. Inspiring us to never... Read More
Acclaimed Saxony luxury watch brand A. Lange Sohne’s Lange 1 marks the 175th year of the 5-minute clock in Semper Opera House as also the 200th birth year of its legendary founder. Owing its iconic status to the asymmetric dial design and its outsize date, its creation recalls historic moments in the legendary brand’s founding as well as its growth. Aviamost pays tribute to a horological gem
Nothing is as powerful as an idea whose time has come.
These words especially hold... Read More
Legendary Swiss luxury brand Carl. F. Bucherer recently announced internationally renowned Chinese actress Li Bingbing as its first global brand ambassador at a press conference in Beijing. The development indicates the importance it attaches to the growing Chinese market. Highly popular in Asia as well as Hollywood, the successful actress and singer Li Bingbing who is also the first Chinese to speak at the UN Climate Change Conference, makes the perfect choice as representative of the... Read More
The Red Carpet collection by Chopard is designed by the inimitable luxury house which is official partner of the annual Cannes Film Festival since 1998 which is set to take place this year from May 11 – 22. It also crafts, in its Geneva workshops, the famous Palme d’Or rewarding the best film. So never say never, but reach up for the stars we say…
Boucheron's Chinha ring set with rubellite, rubies and diamonds is at once arresting and eye-catching. Featuring two... Read More
Bulgari unfurled its new chiming watch marvel, the Octo Minute Repeater Finissimo, the thinnest on the market at Baselworld. Setting a new standard in highly complicated extra-thin creations it is powered by the in-house developed and produced BVL Calibre 362 which is just 3.12mm thick. The sand-blasted titanium case overall is just 6.85mm thick with cut-out hour markers and small seconds dial and it comes in just 50 pieces. Gracing the occasion were actors Luke... Read More
More than jewellery, Piaget’s new Possession collection is a lifestyle for the woman who wears it. Chic and stylish, it offers avant garde 18k white and rose gold bracelets, open bangle bracelets, necklaces, pendants, earrings, rings and watches set with diamonds. Designed to be worn any time of the day they find perfect expression in Piaget’s talented ambassador, ‘Zero Dark Thirty’ actress Jessica Chastain.
This season leading luxury brands unfurl jewelled fantasies tempting you to... Read More