The La Grande Classique de Longines collection perfectly embodies the aesthetic tradition of the Swiss brand known for its winged hourglass logo. The ultra slim profile of the specially designed round 29mm stainless steel case endows it with timeless elegance captured by the powerhouse talent and Oscar-winning British actress Kate Winslet. Featuring a black lacquered polished dial with diamond hour indexes and silver polished hands it houses the L420, quartz calibre. Inspiring us to never... Read More
Acclaimed Saxony luxury watch brand A. Lange Sohne’s Lange 1 marks the 175th year of the 5-minute clock in Semper Opera House as also the 200th birth year of its legendary founder. Owing its iconic status to the asymmetric dial design and its outsize date, its creation recalls historic moments in the legendary brand’s founding as well as its growth. Aviamost pays tribute to a horological gem
Nothing is as powerful as an idea whose time has come.
These words especially hold... Read More
Legendary Swiss luxury brand Carl. F. Bucherer recently announced internationally renowned Chinese actress Li Bingbing as its first global brand ambassador at a press conference in Beijing. The development indicates the importance it attaches to the growing Chinese market. Highly popular in Asia as well as Hollywood, the successful actress and singer Li Bingbing who is also the first Chinese to speak at the UN Climate Change Conference, makes the perfect choice as representative of the... Read More
The Red Carpet collection by Chopard is designed by the inimitable luxury house which is official partner of the annual Cannes Film Festival since 1998 which is set to take place this year from May 11 – 22. It also crafts, in its Geneva workshops, the famous Palme d’Or rewarding the best film. So never say never, but reach up for the stars we say…
Boucheron's Chinha ring set with rubellite, rubies and diamonds is at once arresting and eye-catching. Featuring two... Read More
Bulgari unfurled its new chiming watch marvel, the Octo Minute Repeater Finissimo, the thinnest on the market at Baselworld. Setting a new standard in highly complicated extra-thin creations it is powered by the in-house developed and produced BVL Calibre 362 which is just 3.12mm thick. The sand-blasted titanium case overall is just 6.85mm thick with cut-out hour markers and small seconds dial and it comes in just 50 pieces. Gracing the occasion were actors Luke... Read More
More than jewellery, Piaget’s new Possession collection is a lifestyle for the woman who wears it. Chic and stylish, it offers avant garde 18k white and rose gold bracelets, open bangle bracelets, necklaces, pendants, earrings, rings and watches set with diamonds. Designed to be worn any time of the day they find perfect expression in Piaget’s talented ambassador, ‘Zero Dark Thirty’ actress Jessica Chastain.
This season leading luxury brands unfurl jewelled fantasies tempting you to... Read More
French High Jewelry Maison Van Cleef & Arpels partners with Design Days Dubai for the fifth consecutive year. For this edition, the Maison pays homage to the theme of Nature. Renowned for its exceptional savoir-faire, the Maison presents The Spirit of Nature: a High Jewelry exhibition that brings together beautiful creations, combining refinement and elegance. Reinforcing the art of Nature, the Maison uses exceptional stones in this creative selection of ultra-feminine jewelry and... Read More
The Swiss watch industry held the 26th edition of the prestigious Salon International de la Haute Horlogerie (SIHH) In Geneva, from 18 to 22 Jan 2016. It witnessed strong attendance with 14,500 visitors from around the markets 1,200 of whom were journalists (same as 2015). Rita Boustany the Editor in Chief of Aviamost, was present at the invitation-only event and reveals details on the outstanding novelties launched at it
The 2016 SIHH opened in completely new surroundings as the... Read More
Fashioned in Cartier's famous tutti fruity style, its platinum Etourdissant Été Indien bracelet features a pale glowing opal from Ethiopia surrounded by leaf motifs engraved on garnets, tsavorites, coloured sapphires and diamonds.
Cartier's amazing Etourdissant Garance drop earrings are set with two cushion-shaped rubies from Mozambique and 22 round and oval-shaped rubies from Burma on platinum settings.
A tour de force of design excellence, Cartier's Étourdissant necklace... Read More
LIVE FROM BASELWORLD 2016
Carl F.Bucherer presented its new Patravi Traveltec II
Traditional watchmaking artistry, the highest technical and innovative standards, striking design – all combined in one watch, the Patravi from Carl F. Bucherer. The sophisticated and carefully decorated mechanical movements are fitted with useful additional functions such as chronograph, big date and power reserve indication.Read More